Digital Marketing: What Are the Types?

The need for digital marketing is quite adamant in today’s technological infrastructure. In this too-crowded and cutthroat industry, it is crucial to stand out using the best technology out there. Digital marketing is one of those technologies. You should be aware of the variety of digital marketing options available before you start your research. For instance, you might regularly update your social media accounts, invite visitors to subscribe to a newsletter, contact them via email, or even carefully choose the keywords you use in your blog entries.

But your choice of digital marketing channel depends on your business’ needs and strategies. So, we have described below all the types of digital marketing techniques you can adopt. But before that, let’s understand the meaning of digital marketing −

What is Digital Marketing?

Digital marketing, often known as online marketing, is the process of promoting goods and services through online platforms and digital devices like smartphones, computers, and tablets using digital tools and technologies.

It can promote brand awareness of your business and make it more visible on online platforms. Since it creates a handy means for people to engage with you and learn more about your goods and services via mobiles, it also helps in enhancing the experience of potential customers. It’s simpler to manage and monitor the outcomes of your marketing efforts when you use digital marketing.

Types of Digital Marketing

The plus point of a complicated ecosystem is that it supports digital marketing. Understanding how each component functions can help you be a more successful digital marketer. Because different forms of digital marketing might occasionally overlap, there isn't always a clear line between them.

Content Marketing

By using digital material, content marketers may inform, convince, and amuse their target audience. Using written, video, or audio content, it is designed to lead your audience through the marketing funnel from awareness to conversion.

Since your audience determines your favorite content kinds, content marketing is not a one-size-fits-all strategy. Examples of data-driven content include blog posts, reports, case studies, info graphics, videos, e-books, and white papers. B2B enterprises with an audience that depends on higher stakeholders for decision-making may also prioritize e-books, white papers, and info graphics.


Digital marketing strategies like search engine optimization (SEO) and search engine marketing (SEM) are centered on search engines like Google and Bing.

Search engine optimization (SEO) is the process of enhancing website content to boost its likelihood of appearing well on search engine result pages (SERPs) for certain, pertinent keywords. This is crucial because the majority of consumers rarely scroll past the first page of results. They'll modify their search query rather than continue if they don't locate the solution on the first page.

Email Marketing

Using email to regularly send customers marketing and promotional information is known as email marketing. It's a popular strategy among retail companies because it's a direct approach to communicating with customers about sales and other important information.

Getting consent and tailoring content are crucial components of email marketing. You will only reach users who have chosen to receive your messages since they will have to. However, persuading customers to opt-in is not always so easy, so you'll need to offer incentives like a discount or an insightful ebook.

Social Media Marketing

SMM refers to the practice of promoting goods and services using social media. Social media is a good channel for broad reach because it is used by 59% of the world's population. High levels of customer connection and engagement are also made possible (and potential customers).

SMM can be organic, where you produce content, post it to your feed, and anticipate your fans seeing it. You rely on your followers to share it with their followers and to appear in hashtag searches that you provided in your caption. Although this has a small audience, it is a powerful strategy for enhancing your brand's reputation.

Performance Marketing

An outcome-based style of marketing is performance marketing. When a brand runs a campaign, it only pays the advertising platforms or marketing service providers when a resultant action, such as a click, lead, or sale, occurs.

Iterations are facilitated by the form of marketing because it is so measurable. For instance, you can choose which term to prioritize by observing which one creates more sales than other targeted keywords.

Multichannel Marketing

A sort of digital marketing called multichannel marketing combines various marketing channels into a single plan. To advertise goods and services, it makes use of the distinctive advantages of each individual platform.

For potential customers, it creates a variety of touchpoints—more than one way to learn about and engage with a business. In reality, multichannel marketing may take the form of a company running a social media ad, appearing naturally in a relevant search result, and sending out marketing emails. They might also use offline marketing techniques, such as installing billboards.

Influencer Marketing

Partnering with someone who has a significant audience to promote your products is known as influencer marketing. It works well to raise brand awareness, improve visibility, and foster trust. According to 63% of customers, influencer recommendations are more trusted than those of brands. However, it is essential to collaborate with a trustworthy influencer.

Influencers can be celebrities, authorities, or content creators and can be found on various social media platforms. They are often compensated per post, and the money they receive depends largely on the size of their readership.

PPC (Pay Per Click) Marketing

The practice of paying for each click on your advertisements is known as pay-per-click marketing. PPC is frequently employed for search engine marketing, with Google Ads enjoying the greatest level of popularity. You set the highest price you're ready to pay for a click on your advertisement using the system of bidding that is used. For pertinent terms, PPC ads frequently appear first in the SERP results.

Affiliate Marketing

The option to advertise your business for a commission is offered by affiliate marketing. Each time one of these promoters refers a customer, they will receive a commission. These promoters will also receive a reference number that will help them measure conversions, such as sales or sign-ups. Bloggers, influencers, or even average people can act as promoters.

How to Learn Digital Marketing?

Utilizing free online resources is an efficient way to start learning digital marketing. These materials could be found in the form of lecture videos, podcasts, blog postings, specialized courses, and more. You can also choose to take paid online courses, particularly those that offer one-on-one interaction with a mentor, tutor, or both.

Following your completion of the fundamentals, practice is the next step. To put what you have learned theory into practice, you can become a content creator or practice social media marketing through internships according to the field of digital marketing you have chosen. Your findings and the experience you obtained during this process might be converted into a portfolio for potential future employment.

You may also decide to apply for internships with digital marketing agencies. These companies tend to move quickly, but you may observe how digital marketing techniques are implemented by working with them. In today’s corporate infrastructure, skills, and practical experience hold much more value than theoretical knowledge.


Brands use digital marketing for the promotion of goods, and services using digital platforms which is ultimately nothing but digital marketing. It enables businesses to connect with their target market and accomplish their marketing objectives through online channels like search engines, websites, social media, email, mobile apps, and others.

Search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, email marketing, and influencer marketing are the key types of digital marketing discussed above. The objective of each type is to promote a brand and engage people online. However, each type takes a different strategy and concentrates on a different component of digital marketing.

Updated on: 27-Mar-2023


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