Ten Ways a Chatbot Can Help Digital Marketing Campaigns

Chatbots are becoming ubiquitous all over. Digital Marketing is overriding most traditional forms of marketing with its automation and other significant features. A vast number of adoption of chatbots and their increasing efficiency to answer business-related queries are the significant factors that are encouraging more and more companies to invest in chatbot services. Chatbots fulfill one of the significant key focus areas of marketing i.e., customer interaction. Engaging customers effectively is a proven way to push them further in the sales funnel. This article will showcase the most popular ways in which a chatbot can help in digital marketing campaigns.

What Is a ChatBot?

Chatbots are Natural Language Processing (NLP) based Artificial intelligence (AI) tools that are programmed to perform conversation-based tasks. The interfaces might either be through text or voice. While few chatbots are trained using scripts, most of the latest ones can learn through human interactions and reinforcement learning over time.

Chatbots have become very popular these days. Most of the websites have a chatbox service enabled to solve repetitive customer queries. From property sites to banking pages, chatbots have quite revolutionized the revolutionized interact with their customers.

Ten Ways to Use a ChatBot for Digital Marketing

Chatbots are extremely powerful since they can convert prospects into marketing or sales-qualified leads given that the following key elements are considered during implementation: understanding the context for effective communication and interaction, personalization of conversations, and providing real-time support.

The top ten ways through which chatbots can elevate the position of a company’s marketing strategies are listed as follows −

Segmentation of Website Traffic

A significant share of the company’s returns has been proven to come through targeted and segmented leads. It becomes very hectic for the business to do this manually since it would involve more time, human resources, and in return more costs. However, chatbots can seamlessly engage with customers online and segment them into predefined groups based on the context of the conversation and other crucial data collected in the process.

For example, if a client is interested in knowing about offers, the chatbot can segment the customer into a category that lets the prospects know when an offer is posted. The chatbot can also collect the contact information of such customers to remind them in the future about price changes.

Customization of User Experience

Users tend to be more comfortable sharing personal information with brands they feel like being closely associated with. Businesses can hence train their chatbots to provide personalized suggestions and ads to potential customers. This will highly improve the chances of a sale being done while reducing the marketing costs.

Full-time Availability

Chatbots will be available 24*7. Who wouldn’t love a brand that offers support anytime someone needs it? With the number of investments being put into developing and training chatbots, they are proven to be efficient enough to answer at least 80% of customer queries in general.

Understand the Customers

Digital technologies bring ease of data collection and analysis to them. What would not have been possible in conventional marketing can now be achieved rather easily. Chatbots interact with customers, understand their requirements, and receive their feedback all the while gathering and storing crucial structured, semi-structured, and unstructured data. These data can help enormously in launching new products, posting product offers, and improving the marketing communication framework.

Redressal

Most service-based companies need to keep in touch with their customers regularly. Most of the time, these might include solving grievances and offering redressals. For instance, food delivery apps like Swiggy and Zomato have a dedicated chatbot service that solves your queries almost instantly. This will improve the brand’s perceived image and create a positive relationship with the customers.

Scheduling Meetings

Although chatbots can keep customers engaged they cannot close sales on their own. At some point in the sales funnel, the customers must be transferred to the sales team to take things forward. Scheduling meetings is an important part of this phase. Chatbots can be of great help in this stage by automatically scheduling meetings. They can act as the company’s front desk and efficiently manage meetings.

Management in Remote Working Teams

While chatbots are increasingly used in B2C perspectives, they can also be employed in remote team management software and tools. Teams can be kept organised through regular notifications and routine questions such as goals accomplished, projects closed, hours spent on training etc.

Providing Updates

It is important to keep the customer associated even after a sale has been recorded. For instance, sending them tracking links and updates on their shipment. Chatbots can seamlessly implement this and hence can be used anywhere in the sales funnel to offer unhindered and instant support.

Content Distribution

In addition to emails, chatbots can also be used to distribute content such as blogs and infographics. This can add value such that content is distributed based on customer profiles and interests.

Surveys and Feedback

Chatbots can roll out surveys and gather feedback from customers on their own. This data can be further analyzed and interpreted with customer data and buying history. Valuable insights can be drawn out of such feedback and can be used for refining the marketing and sales strategies of the company.

Major ChatBot Tools

A few of the major chatbot tools include Dialogflow, Botpress, ManyChat, Tars, MobileMonkey, and IBM Watson Assistant.

Conclusion

A chatbot can be a useful tool in digital marketing, enabling companies to interact with clients in a more efficient and personalized manner. Chatbots can increase customer satisfaction and retention because they can respond to consumer questions immediately and offer round-the-clock help. With the use of chatbots, businesses may better understand their target market and adjust their marketing plans by gathering customer data and insights. Chatbots can free up human resources and save businesses time and money by automating repetitive operations. Ultimately, organizations aiming to improve their customer experience and streamline their operations may find a competitive edge in using chatbots in digital marketing.