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Technical SEO For Financial Websites: Tips And Best Practices
If you want to rise in the rankings, you must provide quality material, keep your site running smoothly, and attract connections from authoritative websites. But, as a supplier of financial services, you may expect more scrutiny from site visitors and search engines. Remember that you're asking for people to put their money into you.
How Can Financial Services Benefit From Enhanced Search Engine Optimization?
Increasing a financial services provider's organic search rankings may significantly impact their business. Some of the advantages are listed below.
Enhanced Foot Traffic
Increased organic site traffic is the most apparent result of a successful SEO campaign. Increased visibility and traffic come from improved search engine rankings for relevant keywords.
More people who see your site increase the likelihood that some of them will buy anything from you. Search engine optimization (SEO) is one of the most effective traffic channels since it attracts individuals who are already interested in what you have to offer rather than having to lure them in with paid advertisements.
More individuals will learn about your financial services business as it appears in more searches. They will start thinking of your company when they hear "financial powerhouse." Your brand's reputation will grow over time if the information presented on your site is helpful to visitors and positions you as an authority in your field.
Optimization Techniques For Financial Websites
The Basics of Crawling
Ensuring search engines can easily crawl your site is the first step in improving its technical SEO. Crawling is a crucial part of how search engines function. Crawling is the process through which search engines discover new content by following links from previously found content. For instance, we update our blog's archive page whenever we upload new entries.
When search engines like Google next visit our blog page, they will discover fresh links to the latest blog entries. And that's how search engines like Google find out about our new blog entries. You must make your pages spider able before expecting them to appear in search results.
SSL is a phrase we hear bandied about, but we may not know precisely what it entails. SSL, "Secure Sockets Layer," is a security technology that encrypts data between a web server and a browser.
In the past, this was most common while making an online purchase (to protect your credit card or payment details) or filling out a form with sensitive information.
Nowadays, however, it is an essential aspect of running any website. Any website that did not have a security certificate loaded on it was flagged as "Not Secure" by Google Chrome and other browsers in July of this year.
The result? Your website would be penalized in search results compared to those known to be safe for visitors. The obvious answer is to get a security certificate for your domain and switch to HTTPS.
Make Your Site Load Faster (Desktop And Mobile)
Have you ever experienced the frustration of waiting for a web page to load? Hence, have you ever abandoned a website due to its slow loading time? You are most certainly on someone else. An increasing number of users—now over 40%—have given up on a site because of its poor propagation.
Google uses load time as a component in its ranking algorithm.
Bounce rate is a consideration in Google's ranking algorithm, and if people leave your site, they are pressing the back button.
There are several approaches to boost your site's speed.
Images and other excessively big or resource-intensive media may significantly increase the time it takes for a page to load.
The loading speed of your site will be significantly aided by compressing and optimizing these pictures and files.
Browser caching, content delivery networks, eliminating unneeded scripts and files, and reducing HTTP request all help fix this widespread problem. In her post, IMPACT Creative Lead Christine delves into further depth.
After you've addressed all the items on the to-do list, your site's load time should instantly improve.
You may submit your site before (to see precisely what you need to change) and after (to see how well it passed) testing at a website like www.webpagetest.org (to see the results of what you fixed).
Get Rid of All The Dead Links And Pages
The presence of 404 errors on your website indicates that you are connecting to nonexistent pages. They need to be fixed, and that's not good for anybody using them.
This probably occurred because you had a page that used to be accessible at a specific URL but then moved it to a new location or unpublished it. After all, you no longer needed it. Once this occurs, it's essential to implement a 301 redirect. In this way, the redirected page may still get traffic from the original website.
Try Out LinkMiner
We can't recommend the Google Chrome extension LinkMiner enough. It does an excellent job on a per-page basis by verifying whether or not the links on that page are active. It's great for minor web projects or quality assurance jobs on newly published or updated pages, but you will need more time to audit a complete site.
Try Out SEMRush
You can obtain a full report of your pages and their current statuses in minutes by executing a site audit in SEMRush. You may then easily manage your 404 error pages by categorizing them, planning where to redirect them, and implementing your plans.
Make Use Of Google's Search Console
You may look for Crawl Errors after you've signed into Search Console. All your 404 error pages are under the "Not Found" menu. In addition, you can discover from which other sites these 404 pages are connected by selecting the "Linked From" option.
After fixing any broken pages or links, it's recommended that you create a new sitemap and submit it to Google. This will alert the search engine to the modifications you've made.
Boosting your website's search engine rankings may involve a lot of trial and error, and there are many avenues to explore within the realm of technical SEO. A well-optimized, efficient, and effective website that provides a pleasant user experience relies heavily on this factor.
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