Technical SEO for Charity Websites: Tips and Best Practices

Have you ever used Google to look up a charity and discovered their website to be a nightmare? Or, have you ever felt overwhelmed while trying to increase traffic to your non-profit's website?

The answer to these issues may be found in Technical SEO. To boost a website's position in search engine results, one must attend to the site's technical details. Here we'll go over some Technical SEO guidelines and best practices focusing on non-profit organizations. By the time you finish reading this post, you should have a firm grasp on the fundamentals of search engine optimization for charity websites.

Structure of a Website

When it comes to Technical SEO, the structure of your website is crucial. Websites that are well-structured are more accessible for search engines to crawl and index. If you're looking to revamp the structure of your website, consider the following −

Organizing Content

To better organize your information, use both broad and specific categories. This will make it easier for site visitors to locate certain content.

Sitemap Development

A sitemap is a file that contains a comprehensive index of your website's pages. Search engines can more quickly crawl and index your site if you provide a sitemap to them.

Technical SEO

Technical search engine optimization necessitates a mobile-friendly design for websites. Websites optimized for mobile viewing get a higher ranking in search results.

URL Formatting

Technical SEO also places a premium on the organization of your website's URLs. To help you better organize your URLs, here are some pointers −

Keep the URLs Short and Descriptive

Use short, descriptive URLs that tell visitors and search engines exactly what the website is about.

Replace Underscores With Hyphens

Separating words using hyphens is preferable to using underscores, which may be read as if they were part of the same word.

Get rid of Extraneous Words

Take out words like "and," "the," and "of" from your URLs. They'll be less difficult to understand and keep in mind that way.

On-page Optimization

Improving specific web pages is known as "on-page optimization." To help you optimize your webpage, here are some things to keep in mind −

Keyword Research

Do keyword research to find what people are typing into search engines to locate organizations like yours. Include these terms in your text, meta tags, and URLs.

Optimization of Meta Tags

The context of the information included on a page is provided by meta tags, which are tiny text snippets. To boost the effectiveness of your meta tags, you should use relevant keywords and informative descriptions.

Image Optimization

Compressing photographs, reducing the size of the photo file, and employing alternate text tags are all examples of photo optimization techniques. This will cut down on the time it takes for your pages to load, making your website friendlier to both users and search engines.

Site Speed

One of the most critical aspects of Technical SEO is site speed. The user experience and search engine rankings may suffer when web pages load slowly. Some suggestions for making your site quicker −

  • Minimize file sizes by compressing your photographs without losing quality.

  • The number of HTTP queries may be reduced by browser caching and file merging.

  • Incorporate a CDN (Content Delivery Network): A content delivery network (CDN) is a collection of servers that work together to provide data to end consumers. Your website's load time and accessibility may both benefit from using a CDN.

Mobile Optimization

Optimization for mobile devices is a fundamental need for technical SEO. Listed below are some ideas that might help improve your mobile website's optimization −

  • Take advantage of a design that adapts to the dimensions of the screen or device that is currently being viewed on.

  • For content to be accessible on mobile devices, the font should be big and easy to read, descriptive headers should be used, and paragraphs should be kept brief. You should ensure that mobile users can easily access and navigate your website.

  • You may decrease the time it takes for a page to load by employing image compression and reducing the number of HTTP requests your website performs.

Technical SEO Tools

Several different Technical SEO tools exist for use in enhancing a non-profit organization's online presence. Here are a few illustrations −

  • To keep tabs on how well your website is doing in Google's search results, use the free Google Search Console. Sitemap submission, tracking search metrics, and troubleshooting technical difficulties are all possible with this tool.

  • Screaming Frog is a website crawler that may help you find things like broken links and duplicate material on your site.

  • SEMrush is an all-inclusive SEO tool that can be used to evaluate traffic, monitor SERPs, and do keyword research.


In conclusion, if non-profits want to increase their online exposure and search engine rankings, they need to invest in Technical SEO. Using Technical SEO tools, you may make your charity's website more accessible, user-friendly. It also makes it discoverable by improving its architecture, URL structure, on-page optimization, site performance, and mobile optimization.

By using these guidelines, your charity's website will stand out and appeal to a larger audience. Go ahead and invest in the Technical SEO that your charity's website requires to make a difference.

Updated on: 26-Apr-2023


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