“Chase your vision, not the money.
The money will end up following you.”
I believe, through the previous chapters, you now have a basic understanding of personal branding and how it can be built. But building a personal brand is not the end of the story. If you want to sustain in the market, then you have to monitor and update, correct, and improve your personal branding regularly.
This chapter describes the importance and technique of personal brand monitoring.
Following are the important techniques that will help you monitor your brand −
Make Your Brand Name Distinct − Before naming your brand, you need to research thoroughly. You need to be sure that you are using a distinct name, which is not used by any other celebrity or big brand. For example, if your name is ‘Amitabh’ be careful, there are two big names i.e. author Amitav Ghosh and actor Amitabh Bachchan by the same name. So, you need to make your name distinct.
Manage Your Brand on Search Engine − You need to manage i.e. how your name appears on search engines’ ranking. As shown in the following image, your profile has to be visible with image and tagline. Besides Google, you also need to manage your brand on other search engines, e.g. Bing, etc.
Manage Your Brand on Social Media Websites − Keep your profile updated and compelling on Facebook, Google+, Twitter, Myspace, LinkedIn, etc.
Upload Your Video on YouTube − Make a few short videos offering valuable information of your work if any and upload it on YouTube (as shown in the following image).
Be vigilant − On top of this, always keep your eyes open and see what is happening around you. If something is related to your profession, acquaint yourself with it and keep updating your knowledge.