Personal Branding - Introduction
“If people like you they will listen to you,
But if they trust you, they will do business with you.”
- Zig Ziglar
What is Personal Branding?
Generally, most professionals think that personal branding is meant for only politicians (e.g. Narendra Modi, Barack Obama…), celebrities (e.g. Angelina Jolie, Amitabh Bachchan…) etc. But in this highly competitive world, personal branding is an indispensable tool to success irrespective of the profession.
Personal branding is defined as “a fully planned and strategic process developing action to promote your own brand.
It is a creative and unique way to communicate what makes you special and distinct. It is possible only when you understand your creative ideas and unique attributes including your skill sets, values, strengths, and passions and use them to stand out of the crowd.
Why is Personal Branding Important?
The world is getting highly competitive. To stand out of the crowd, it is necessary to differentiate oneself so as to be unique and visible in comparison to our competitors.
Therefore, strategic personal branding helps to −
Popularity − Develop your visibility and popularity.
Confidence − Build your confidence.
Status − Stronghold your position in the society.
Determination − Enhance your focus on your business.
Development − Expand your business area/s.
Identity − Increase your earning and fame.
Reputation − Develop your credibility and reliability in the market.
Everlasting − Make your presence felt even during recession.
Self-fulfillment − Attain your ultimate goal.
When you groom your profession with personal branding, it helps you build a strategy. Likewise, it adds unforgettable value to your profession.
Who is Compatible for Personal Branding?
Personal branding is for all those professionals who are determined to attain their goals with honesty. Irrespective of the profession you are into, personal branding is imperative for your success.
Personal branding is the ultimate way to success. It gives you not only a substantial source of earning but also name and recognition in the society.