Monitor Your Brand

Chase your vision, not the money.

The money will end up following you.

− Tony Hsieh

I believe, through previous chapters, you have the basic understand of the personal branding and also how it can be build. But building a personal branding is not the end of the story. If you want to sustain in the market, then you have to monitor and then update, correct, and improve your personal branding regularly.

So, this chapter describes the importance and technique of personal brand monitoring.

How to Monitor Your Brand?

Following are the important techniques that will help you to monitor your brand −

Step 1

Make Your Brand Name Distinct − Before naming your brand, you need to research thoroughly. You need to find that you are using distinct name, which is not used by any celebrity or big brand. For example, if your name is Amitabh be careful, there are two big names i.e. the Author Amitabh Ghose and actor Amitabh Bachchan. So, you need to make your name distinct.

Step 2

Manage Your Brand in Search Engine − You need to manage i.e. how your name appears in search engines ranking. As shown in the following image, your profile has to be visible with image and tagline. Besides Google, you also need to manage your brand in other search engines, e.g. Bing, etc.

Step 3

Manage Your Brand on Social Media Websites − Keep your profile update and fascinating on Facebook, Google+, Twitter, MySpace, Linkedln, etc.

Step 4

Upload Your Video on YouTube − Make a few short video offering valuable information and upload it on youtube, (as shown in the following image).

Step 5

Be vigilant − On top of this, always keep your eyes open and see what is happening around you. If something is worth of your profession update yourself with that.