Media Attention

You can buy attention (advertising).

You can beg for attention from the media (PR).

You can bug people one at a time to get attention (sales).

Or

You can earn attention by creating

something interesting and valuable

and then publishing it online for free.

− David Meerman Scott

How to Get Free Media Attention?

Coming in medias attention can make you as an apparent brand in your profession. Once your name published in a national newspaper/magazine and/or you have been shown on TV, you can be visible in a minute. In a few hours, you can be popular. Peoples attention definitely can give you a boom start to your profession.

But how to get free media attention is a big deal. Though the following tips are not a full proof strategy to get media attention free, but definitely, if you make a strategy and follow them sincerely, it may help you to get media attention free −

Step 1

Research Media Attention − First you need to research the relevant topic (related to your profession), which is point of attraction in media.

Step 2

Collect the Detailed Information − Once you come to know the topic in news, collect detailed information on that.

Step 3

Publish on Web − Write down couple of articles and blogs on the same topic giving detailed information with references. Promote your write up through social media websites.

Step 4

Collect List of Media − Make a list of TV Channels who are running news on that topic. Write to all of them about your views on the same topic and substantiate yourself with a few reliable links. Discuss some points those either ignored or no one paid attention. Possible, many of them ignore your email. But it is also possible some of them might call you.

Remember breaking main lock is always difficult and risky, but you need to have patience. Once you get in, your growth will be exponential.

Moreover, remember the last sentence of the quote, quoted in the beginning of this chapter You can earn attention by creating something interesting and valuable and then publishing it online for free. Hence, creativity and uniqueness collectively is the key of success.