Identify Your Brand
Personal Branding is all about discovering
what makes you special,
and then communicating it to the right people,
through multiple channels.
− Dan Schawbel
Identification of ones likeness, choices, and wishes is the most difficult part. Competition is so high that we people always remain vulnerable and think What will happen if I fail?
Such kinds of questions make us weak to identify our likeness, strong point, and passion. On the other hand, without identification of our strong point, we cannot be successful.
How to Discover your Brand?
As such there is no full proof tactic or lesson that will help you to discover your brand.
However, following are the some lessons, if you do them honestly, then definitely, you can discover your brand (detailed questionnaire has been given in the last of this tutorial).
Step 1
Answer the following questions −
What is your qualification?
What is your interest?
What do you want to achieve?
What is/are your goal/s?
What is your passion?
How much are you currently perceived?
How are you perceived in your personal and professional relationships?
What is your industry sector?
What is your market and target audience for your brand?
What is the communication style you want to project?
What is your niche?
Step 2
Do the following exercise −
Draw three columns on a piece of paper (as shown below).
| sr.no. | You Like Most | Others Like in You | Things that need Improvement |
|---|---|---|---|
| 1 | |||
| 2 | |||
| 3 | |||
| 4 | |||
| 5 |
First Column − Write down five things that you like most; it could be anything of your choice including your related to your study, hobbies, your strongest point, etc.
Second Column − Write down five points more often you are appreciated for, by the people around you. It could be anything such as your honesty, your skill sets, your punctuality, your trustworthiness, your likeness, etc.
Third Column − First match both the column A and column B and based on that write five points that you need to improve.
Download Try-it yourself sheet.
Remember, while matching and comparing the column A and B, you need to consider both the points i.e. your choice and peoples view. It will help you to introspect yourself and discover your brand.
Once you done with, now you need to −
Set a goal.
Note down your mission, vision, and personal brand statement.
Build a strategy (your strategy has to be small and in simple steps. Once you complete first and only then make second strategy and so on. A complicated strategy in the very first instance can discourage you, so avoid it, and choose simple path).
