Create Your Brand

Your uniqueness is key of your success.

Once, you have done the exercise asked in the previous chapter, the next question that definitely will come in your mind is −

How to Create Your Brand?

Just relax and organize your thoughts and likeness, which will help you to personalize your brand vision and follow the following steps −

Step 1

Note down your values − It could be anything that gives meaning to your life. Possibly, you could not notice your values, but in your most of the decisions, it plays a big role. For example, your value could be −

• Relationships (family, friends)

• Community (society)

• Intelligence (the work you can perform best)

• Hobbies (the work that more often you live to do)

• Ambition/Goal (the ultimate destination)

However, this is not the conclusive list, it is just an example. You can add as per yours. If you correctly noted down your values, it will definitely help you to develop a successful personal branding strategy.

Step 2

Prioritize your Values − After listing and categorizing your values, now you need to prioritize them. While prioritizing, take help of your interest, likeness, and even your passion. These will help you to prioritize your values.

Step 3

Identify your Traits − Trait is the most unique feature of your personality. You might not noticed, but most of your behaviors are guided by your trait. Following are the five most important personality traits −

• Conscientiousness − It means, how careful or vigilant you are at your work.

• Openness to experience − It means, how open, creative, curious, liberal, aesthetic-mind, etc., you are.

• Extraversion − It means, you dont like loneliness rather prefer to remain around people.

• Agreeableness − It means, how kind, sympathetic, warm, cooperative, and considerate you are.

• Neuroticism − It is a tendency to be in negative emotional state. Normally, this feature discourages; so, if you have any such kind of trait/symptom, better to cure it.

Again, I repeat, there is as such no full proof wrong and right of this. All you need to do is simply identify your trait/s because it will greatly help you to develop your personal branding.

Step 4

Discuss your Plan with your Parents, Friends, and Mentor − The last step is to discuss your plan and strategy with the person/s who know/s you very well and also who understand/s you.

SWOT Analysis SWOT is a very effective exercise that is recommended to do before creating your brand. It will definitely help you to give you a real picture of yourself and accordingly you can create your brand. SWOT basically stands for −
	Strength − It is your internal characteristics that build a competitive advantages. For example, singing, eloquence, witty, etc.
	Weakness − Interospect yourself and try to find what are the weaknesses within you that might be potential hindrance in a career. For example, fear in public, not able to speak properly in front of people, etc.
	Opportunity − Opportunity is an external aspect for which you have to be vigilant; if you are not able to recognize it, definitely your going to miss that. For example, opportunity of a job, opportunity to deal a project, etc.
	Threats − It is also an external aspect of your life. Unfortunately, you cannot control your threat, but of course, you can address them and mitigate them. Sudden rise of your competitor, inability to attend a very crucial meeting, etc.

Some other important points that you need to consider are −

• List the people whom you admire
• Read their success stories
• Learn the lessons these people used for their success

Based on these information, now, correct/improve your strategy.