How To Implement Technical SEO On Your Website

Do you want to implement Technical SEO on your website? Then this article will provide an in-depth guide as to how one can use it to drive more traffic to their website and make it popular on search engines.

Technical SEO-What Is It?

Making a website more search engine friendly through technical SEO is a process, but it can also involve user experience-related chores.

Typical technical SEO chores include the following −

  • Sitemap submission to Google

  • Constructing a website structure that is search engine friendly

  • Increasing the speed of your website

  • Adapting your website to mobile devices

  • Identifying and resolving duplicate content problems

Importance of Technical SEO

Visibility on Google for a website can be significantly impacted by technical SEO. No matter how fantastic your content is, if search engines can't access certain pages on your website, they won't rank or display in search results.

Your website gets less traffic as a result, which costs your business potential sales.

Additionally, Google has stated that ranking variables include a website's page speed and mobile friendliness.

Users may become impatient and quit your site if your pages load slowly. Such user actions may indicate that your website fails to deliver a satisfying user experience. Google may therefore not rank your website highly.

Steps In Which One Can Implement Technical SEO

Following are the steps that one can take for the implementation of Technical SEO for a website.


Ensure search engines can successfully crawl your website. It is the first step in optimizing it for technical SEO.

Crawling plays a crucial role in the search engine's operation. It occurs when search engines use links on pages they are already familiar with to discover new pages.

For instance, a user updates their blog archive page whenever they publish a new blog article.

Therefore, the most recent links to fresh blog entries will be visible the next time a search engine like Google scans our blog page.

And that's one method Google learns about your fresh blog posts.

You must first make sure that search engines can access your pages if you want them to appear in search results.

Site Structure/Site Architecture

The method through which pages are linked on your website is called site architecture or site structure.

An efficient site structure arranges pages so that crawlers may find the information on your website fast and effortlessly.

Therefore, when planning the layout of your website, make sure that your homepage is easily accessible from every page.

When all the pages on any site are organized properly, it decreases the number of orphan pages. Pages that have no internal links going to them are known as orphan pages, and users and crawlers may find it challenging (or perhaps impossible) to locate them.

Increasing The Speed Of Your Website

Site speed is important. Do not think otherwise. If your website loads slowly and replies slowly, Google may give it a minor penalty.

As a result, even if your content is the greatest on the market, it won't help your website rank higher than it would if it loaded more rapidly in search engine results pages.

One must never neglect this important component of Technical SEO.

Optimizing The Internal Links

An internal link is one that takes visitors to another page on the same website.

Even though they might not have the same effect on search engine results as external links, internal links are crucial for helping search engines comprehend the order of material on your website and building an SEO-friendly site architecture.

With the help of specific phrases in the anchor text, one can help readers understand the target keywords for the source page.

By connecting to a recently published blog post from a highly trafficked page on your website, you may also transfer link value to it.

Look For Broken Links And Get Them Corrected

Broken links can negatively impact your site's user experience and are terrible for SEO.

You must never let your reader encounter a "404 Not Found" page. That only gives off a negative first impression, and the user might never visit your website again.

To ensure that the site do not have broken links issue, one must continuously monitor the website and fix them once they appear.

Ensure It Is Mobile Friendly

Google prioritizes indexing for mobile. It indicates index and rank information and looks at mobile versions of websites.

Do ensure that different mobile phones can get access to the website easily.

Click the report on "Mobile Usability" in Google Search Console. Check whether it is applicable for the website.

For those website owners who do not have Google Search Console, they can try the Google Mobile-Friendly Test tool available.

Using Hreflang For Content In Different Languages

Use hreflang tags if your website contains material available in many languages. The HTML attribute known as hreflang defines the language and location of a webpage.

It assists Google in delivering to users the language- and location-specific versions of your pages.

Optimizing The Core Web Vitals

Google measures user experience with speed metrics called Core Web Vitals.

These metrics consist of −

  • Largest Contentful Paint (LCP) measures the time it takes for a user to load a webpage's largest component.

  • First Input Delay (FID) calculates the time a webpage needs to respond to a user's initial input.

  • The Cumulative Layout Shift (CLS) metric tracks change in the arrangements of different website elements.

One requires to look for the following scores to achieve good Core Web Vitals.

The Largest Contentful Paint must be 2.5 seconds or less.

The First Input Delay must be 100 ms or less.

The Cumulative Layout Shift must be 0.1 or less.

One can look for Core Web Vitals in the Google Search Console.


By following these simple Technical SEO tips, one can ensure that they can drive more traffic and also rank better on the search engines. Regular monitoring of the Technical SEO is one sure-shot way of keeping the site’s health good and fixing problems at the earliest.

Updated on: 20-Apr-2023


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