Excellent Marketing Initiatives by Google to Earn Revenue

It is important for companies to understand the marketing channels they are using. Digital marketing is all about using the digital channels available on the internet. It is a mixture of website marketing, social media marketing, content marketing, email marketing, and others. All these platforms are available on Google’s browsing website. Google was founded by two Ph.D. students from Stanford, namely Larry Page and Sergey Brin. It was founded in 1988.

The core objective of finding an application like Google is to provide customers with unlimited data. Hence, you can also find the pun between the words Googol and Google. Googol is basically 1 and then 100 zeros. The core objective of Google is to organize the world’s data and then make it accessible to all users.

Hence, to understand the massiveness and weight of an application like Google, it is important for us to understand the revenue source of the website. Google earns 96% of its total revenue through Google advertisements. Google ads are a marketing source for the company, so we will also be looking into that.

More information about Google

Google acts as a free browsing website through which users can view information and use that. It is the greatest search engine. The whole agenda of Google was to create a space where users could easily find information, compare information, and add information. To make this possible, Google is always coming up with new applications or extensions to make the user journey in Google as smooth as possible. Google wants to be everything for its customers. Some of the famous Google applications are −

  • Google Maps

  • Google Chrome

  • Google Word

  • Google Excel

  • Google Drive

  • Google Photos

  • Google Earth

  • Google Groups

  • Google Search

  • Google News

  • Google Scholar

  • Gmail

  • Google Classroom

  • Google Fit

  • Google Cardboard

  • Google Chromecast

  • Google Assistant

  • Google Chat

  • Google Play

  • Google Home and others

Google is constantly releasing new updates in order to maintain the quality of the information. These updates check on various parameters of the website to ensure that the user experience is not distorted for the selfish purposes of the brand. Panda updates and Penguin updates are just some of the regular updates by Google.

Why are companies using Google to market their product, service, or brand name?

Google has a huge impact on the business world as well as on the world in general. We will be stating some of the facts to support this huge statement −

  • Google today has more than 1 billion users.

  • The number of web pages in the Google index is between 30 and 50 billion.

  • More than 2.4 million searches happen on Google every minute.

  • 76% of all the searches in the world take place on Google.

  • More than 60% of Google search requests come from mobile devices.

  • Out of all the Google search results 16 0 20% of them are new on an annual basis.

  • It has the highest share of search engine marketing in the world, amounting to around 92.7%. Some of the competitors of Google are Yahoo, DuckDuckGo, Baidu, and Yandex.

  • 50 countries have a presence of Google corporate offices.

How does Google earn revenue?

If Google is providing users with free content to consume, how are they earning revenue? Well, more than 96% of Google’s revenue comes from advertising. Google provides brands with a platform on which they can advertise their product offerings and customers can make informed decisions. Google acts as an intermediary between the buyer and the seller. Google is considered to be an authenticated and trusted intermediary by buyers and sellers, who prefer it because of its wider reach. Companies can advertise their product offerings on Google in the following ways −

  • Google AdWords − This is a situation in which companies target certain keywords. Now if those particular keywords are entered by the user on the web, then the company’s ad will be shown to the user. And companies are charged on the basis of cost per thousand impressions (CPM), pay-per-click (PPC), and other methods. This might seem like a simple process, but it is very complicated.

    There are thousands of algorithms applied when deciding which website to show, which company’s ad will be shown, and others. Google Ads are those ads that come as the first two options on your Search Engine Results Page (SERP). Whenever someone clicks on those ads, a balance is deducted from the company’s account. Google ads ensure visibility to the websites in the billions of websites out there because, in a survey, it was also found out that around 80% of the users never visit the second SERP while searching for certain data.

  • Google Ad Sense − This is a method by which the company’s ad will be shown on relevant websites. So, for example, if I am a travel blogger and all I do is create content and upload it to Google for users to read, and if I have a huge fan base or if my content is SEO rich, then I will be ranking on this side of Google. Now, companies that want to sell travel plans would want to target those customers who are already looking for a vacation.

    These companies will approach Google, and Google will approach the website to let these companies show their ad on its website content. Google will facilitate the entire sale and also charge a commission for the service. It is also a more targeted form of advertising.

To use these applications and models correctly, Google is always coming up with new courses. These courses even have high value in the job market. Google offers the following courses −

  • Fundamentals of Digital Marketing (provides certification to the learner)

  • How to start an online business?

  • How to make sure customers find you online

  • How to promote a business with Google Ads or search engine marketing?

  • How to expand a business to other countries?

  • Mobile Marketing

  • Promote your business with content marketing.

  • Social media advertising

  • YouTube Course (which provides certification to the learner).

The only focus of Google is to enhance its user experience. If the user experience is enriched, then it will attract and retain more and more users, and then Google can use them as bait. Google will not only collect information from customers and sell it to marketers to advertise and market better, but it will also ask marketers to advertise their products on Google’s websites through different methods. Google is focusing on happy customers and, through some strategies, is earning crores of dollars in revenue every day. Another focus of Google is to be present everywhere.

In 2008, Google launched Android, which is today the market leader when it comes to software for touchpad devices and is in competition with Apple. Android is software that is installed on touch devices, and it is a mandate on those devices to have all Google-related applications. Google today has a dedicated and happy workforce, always thriving to be better and a step ahead of its competitors, along with happy and extremely dependent customers. A dedicated workforce and happy customers are the mantra of Google’s success in this volatile, uncertain, complex, and ambiguous (VUCA) world.

Updated on: 21-Apr-2023


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