Conversion Rate Optimization - Tips


Being a marketing champion, needs a well-laid strategy, planned tests, great gut feeling, calculations and lot of efforts put in the right direction.

Following are some pointers which will be helpful in becoming a successful optimizer.

  • Learn from your mentors. See how they are incentivized. How they reached their goals.

  • Hypothesize first and then test.

  • Test on qualitative data.

  • Learn from real customers. Record their feedback. What is frustrating about your product. Learn from case studies. Hire a professional, probably a consultant, who can help you make better decisions.

  • Involve other departments of your company. Keep in mind, as many people as many brains. All others can help in your test.

  • The main result should be revenue not just increase in numbers.

  • Be a leader. Learn more. Grow your networks.

  • Don't give up and don't get agitated over non-resulting tests as I already said not all tests win. Don’t get disappointed. Try again with new data.