Conversion Rate Optimization - Conclusion
Optimization is strategic and cyclical, but there is always a room for improvement. You are never done testing. Intuition and gut feeling works but till a limit. Testing with zeal and plan will certainly yield good results. Conversion optimization sets the ball rolling by acquiring more customers in a shorter span of time without spending on marketing.
You are a conversion rate optimization expert now. You have tools to argue your case and knowledge to go right.