Engagement metrics are key performance indicators (KPIs) that measure your website visitors' engagement with your content. These metrics track user behavior, such as time spent on the site, pages per session, bounce rate, and social shares, to show how well your website resonates with your audience. Importance Engagement metrics are ... Read More

Introduction Dwell time refers to the Time a user spends on a website after clicking on a search engine result but before returning to the search engine results page. It is an essential metric for search engine optimization (SEO) because it measures user engagement and indicates whether a website ... Read More

Do you often hear SEO experts talk about time on page being one of the most important performance metrics? Many people think that it is the key to getting your website ranked higher in search engine results. But, is this actually true or have we been misled into believing a ... Read More

What is Bounce Rate? The bounce rate is the percentage of people who land on a site and leave without doing anything. This includes clicking a link, visiting a second next, buying anyone or filling out a form.  Digital marketers use this measurement to determine whether a page offers the ... Read More

If you're running a website or online business, it's important to understand click-through rates (CTR) and how they affect your SEO. Click-through rate is the ratio between the number of people who clicked your link and the total number of people who viewed it. A high CTR indicates that people ... Read More

What is Organic Search Traffic? Generally, when we use the term "traffic" on the internet, it means "visitors." Organic search traffic is visitors that land on your website from unpaid sources. Some organic sources include search engines like google, yahoo, or bing.  However, not all traffic arriving from search engines ... Read More

Whether you're looking for an introduction to the basics of search engine results pages or delving into more advanced tactics for improving them, we’ll cover all aspects including optimizing content for top ranking in SERPs; keyword research tools and strategies; best practices like mobile optimization and AB testing; as well ... Read More

Are you a business owner or marketing manager trying to make the most of your search engine optimization (SEO) strategy? Figuring out which keywords best align with your online presence can be tricky, and so can understanding the difficulty of ranking for those words. If you're looking to understand keyword ... Read More

Do you want to get ahead of your competition in the SEO game? Doing an SEO competitive analysis is key for targeting potential customers and outranking competitors. By understanding what keywords, content, and tactics your rivals are using on their websites, you can figure out how best to go after ... Read More

Understanding Broken Link Building Broken link building is a link-building strategy that involves finding broken links on other websites and replacing them with links to your website. The idea behind this tactic is that since broken links are bad for user experience and can hurt a website's SEO, website owners ... Read More