What is Influencer Marketing? Before understanding influencer marketing for healthcare, we need to understand what influencer marketing is. In layman’s terms, influencer marketing is promoting something through people with the ability to shape the perception of a brand. These people are called influencers. Over the years, there has been a ... Read More

What is Advocacy Marketing? An efficient marketing strategy that enables people to promote a company's goods and services to their social and professional networks is the peer−to−peer referral. Compared to things they see in commercials; people may be more inclined to buy products they learn about from reliable acquaintances. Advocacy ... Read More

What is Integrated Marketing? Integrated marketing can be defined as an approach that uses different forms of media to tell a story or convey an idea. Another aspect of it is that it unifies all aspects of marketing communication − such as advertising, PR, and social media − and uses a mix ... Read More

Introduction For a non−profit organisation to interact with participants, sponsors, and volunteers, a purposeful internet presence is essential. A coordinated plan is needed for the marketing initiatives if one wants to take full advantage of the digital platforms available. Planning and carrying out a marketing strategy can be difficult for ... Read More

Introduction The sports sector is currently one of the most lucrative sectors. People all throughout the world follow major sports like cricket, football, and tennis in addition to national favourites like baseball, American football, rugby, and other sports. Because of sports, people are willing to spend money on merchandise as ... Read More

What is Non-profit Marketing? A non−profit organization's promotional operations are referred to as non-profit marketing. Fundraising and message-focused campaigns are two broad marketing strategies that NGOs utilize. In order to assist the group and its objective, supporters are urged to give money through a fundraising drive. A campaign with a ... Read More

What is Evangelism Marketing? Evangelism marketing, more commonly known as word-of mouth-marketing, uses satisfied consumers to reach new ones. Someone is operating as a "customer evangelist" when they tell others about a new restaurant they like, a pair of shoes that was really comfy, or an honest mechanic. Getting people ... Read More

What is Social Media Marketing? One of the most well−known phrases and platforms for promoting products for both small and large organisations is "social media marketing." There is a significant growth in the number of active mobile social media users as people switch from desktop to mobile surfing. Social media ... Read More

Types of Evangelism Marketing It's important to note that the effectiveness of evangelism advertising varies from one business to the next. You may see three examples of traditional evangelical marketing below. Marketing via evangelism of a brand It's a type of marketing called "evangelism" since it involves happy consumers spreading ... Read More

What is Green Marketing Myopia? Green marketing myopia is the failure of businesses to comprehend that consumers care just as much about "what's in it for me?" as they do about "how is this good for the environment?" Perhaps even more so. Outside of eco-friendly product attributes, consumers are ... Read More