What are the Different Channels Employed in Viral Marketing? Viral marketing is the quick transmission or transfer of information about a company, brand, or product through the media. It has helped thousands of marketers improve the growth of their businesses and has worked quite effectively for them. Additionally, it is ... Read More

What is Cause Marketing? To boost revenues and bring about social change, businesses and non-profits often work together in a strategy known as "cause marketing." Its marketing efforts emphasise corporate responsibility and activist ideals. By using this method, a business may strengthen its relationships with local communities while also boosting ... Read More

Definition: Shotgun Approach in Marketing Instead of targeting a specific audience with their advertising, "shotgun" marketing aims to get the word out about a product to as many individuals as possible. Shotguns are the actual inspiration for this name, as they disperse a huge number of tiny pellets across a ... Read More

Introduction SEM, or search engine marketing, is one of the best strategies to expand your clientele and draw in new consumers. While it's important to use organic tactics to draw visitors over the long haul, there are occasions when you just can't compete on the SERPs without investing money, which ... Read More

What is Visual Marketing? In visual marketing, marketing messages are linked to visuals, including pictures, graphics, infographics, videos, logos, signage, and more. With visual marketing, you focus on the physical product rather than just the words. Marketing campaigns that use images have been shown to increase interaction between brands and ... Read More

Definition: Shotgun Approach Marketers that take a "shotgun" approach use a broad variety of promotional tactics (both above- and below-the-line) in an effort to reach as many potential buyers as possible. When a company has a target audience that is too broad to be divided into manageable subsets, this is ... Read More

What is Network Marketing? Network marketing is a common option for those seeking flexible work schedules and a low initial investment. Network marketing includes some of the most well-known American brands, such as Avon, Mary Kay, and Tupperware. With network marketing, you may sell a product line to friends, family, ... Read More

Introduction The idea of marketing has evolved from aggressive to discrete: from the old marketing that is equal to all to marketing that is targeted to a specific group or even to a single individual. This rule is followed by business executives as well. Let us now look at both ... Read More

What is Shrinkflation? Shrinkflation is a term used in economics to describe when the amount or size of a product decreases, but the price stays the same or rises somewhat. The word may refer to a decrease in product or ingredient quality with no change in price. The word was ... Read More

What is Q-Commerce? In today’s time, people want most things to be lightning fast: be it their internet speed, their coffee at the favourite café, groceries and more. Q−Commerce, or "quick commerce, " is the newest entrant into this fast−paced market, promising to satisfy customers’ demands in 30 minutes or ... Read More