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Articles by Abhishek Sengupta
Page 2 of 6
Channels Employed in Viral Marketing
What are the Different Channels Employed in Viral Marketing? Viral marketing is the quick transmission or transfer of information about a company, brand, or product through the media. It has helped thousands of marketers improve the growth of their businesses and has worked quite effectively for them. Additionally, it is quite simple to accomplish in the contemporary digital age because individuals are so resistant to social media. Unconventional PR In theory, sending an automobile into space falls within the category of unorthodox PR. Or a publicity stunt that receives a lot of attention. For example, the brand Airtime invited ...
Read MoreHow does Cause Marketing Work?
What is Cause Marketing? To boost revenues and bring about social change, businesses and non-profits often work together in a strategy known as "cause marketing." Its marketing efforts emphasise corporate responsibility and activist ideals. By using this method, a business may strengthen its relationships with local communities while also boosting its brand's visibility and differentiating itself from the competition. Types of Cause Marketing Initiatives There are several types of cause marketing initiatives that businesses run. Point-of-Sale A cashier could ask for donations instead of money when a customer is ready to pay for an item. Various donation-related adverts are ...
Read MoreWhat is Shotgun Approach in Marketing?
Definition: Shotgun Approach in Marketing Instead of targeting a specific audience with their advertising, "shotgun" marketing aims to get the word out about a product to as many individuals as possible. Shotguns are the actual inspiration for this name, as they disperse a huge number of tiny pellets across a broad region rather than a single bullet. Like the shot from a real shotgun, this advertising approach targets a huge group of people all at once. The "shotgun" method of advertising aims to reach as many people as possible. We would look at two cases, one online and one offline. ...
Read MoreWhat Are The Best Search Engine Marketing (SEM) Tools?
Introduction SEM, or search engine marketing, is one of the best strategies to expand your clientele and draw in new consumers. While it's important to use organic tactics to draw visitors over the long haul, there are occasions when you just can't compete on the SERPs without investing money, which is where SEM comes into play. The first step in giving your company an online presence is not purchasing a domain name and creating a website. Additionally, you must advertise your website online. Website owners may advertise their sites, increase site traffic, and increase conversion rates with the use ...
Read MoreWhat are the Best Practices in Visual Marketing?
What is Visual Marketing? In visual marketing, marketing messages are linked to visuals, including pictures, graphics, infographics, videos, logos, signage, and more. With visual marketing, you focus on the physical product rather than just the words. Marketing campaigns that use images have been shown to increase interaction between brands and their target audiences, much as the way that pictures enhance the appeal of social media postings. To be successful in advertising, your ads need to elicit a response from the target audience, be it a click, a download, or a buy. Psychologists consider that visual components assist us to recall ...
Read MoreShotgun Approach vs. Rifle Approach in Marketing
Definition: Shotgun Approach Marketers that take a "shotgun" approach use a broad variety of promotional tactics (both above- and below-the-line) in an effort to reach as many potential buyers as possible. When a company has a target audience that is too broad to be divided into manageable subsets, this is the case. Marketers choose ATL & BTL methods like TV advertising, billboards, radio spots, and more to reach as many people as possible, much like a shotgun that discharges a high number of tiny pellets over a broad region. With this method, marketers aim for broad appeal by concentrating on ...
Read MorePyramid Structure Marketing Vs. Network Marketing
What is Network Marketing? Network marketing is a common option for those seeking flexible work schedules and a low initial investment. Network marketing includes some of the most well-known American brands, such as Avon, Mary Kay, and Tupperware. With network marketing, you may sell a product line to friends, family, and acquaintances with little to no overhead costs (often only a few hundred dollars for the purchase of a product sample kit) and a high potential for personal profit. Participants in most network marketing schemes are also expected to find and attract new salespeople to join the network. A salesperson's ...
Read MoreAggressive Marketing vs. Discrete Marketing
Introduction The idea of marketing has evolved from aggressive to discrete: from the old marketing that is equal to all to marketing that is targeted to a specific group or even to a single individual. This rule is followed by business executives as well. Let us now look at both these marketing strategies in detail. Aggressive Marketing Modern technology advancements have an impact on digital marketing, which has grown within the ambit of marketing and is now a part of marking as a unique scientific subject. Because the generations that have emerged in the new millennium, have no need to ...
Read MoreWhat is Shrinkflation in Marketing?
What is Shrinkflation? Shrinkflation is a term used in economics to describe when the amount or size of a product decreases, but the price stays the same or rises somewhat. The word may refer to a decrease in product or ingredient quality with no change in price. The word was coined in 2009 by British economist Pippa Malmgren. This trend is now widespread in the food and drink business. Shrinkflation can be thought of as a type of "hidden inflation." Instead of increasing the price, which would be obvious to consumers, manufacturers shrink the size of the product while keeping ...
Read MoreWhat is Q-Commerce and its Future in Marketing?
What is Q-Commerce? In today’s time, people want most things to be lightning fast: be it their internet speed, their coffee at the favourite café, groceries and more. Q−Commerce, or "quick commerce, " is the newest entrant into this fast−paced market, promising to satisfy customers’ demands in 30 minutes or less. The global Q−Commerce market was estimated at $25 Billion in 2021 and is projected to reach $72 Billion by 2025. The Covid−19 epidemic has played a significant role in this, since it has not only accelerated the digital transformation of enterprises by decades but also transformed customer behaviour, a ...
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