Found 940 Articles for SEO

Disruption is an important tool if used properly since it helps businesses evolve with time and technology. Over the past few years, the face of marketing has changed drastically and almost every company has its own set of digital marketing campaigns. It would be foolish to not implement digital marketing. Because digital marketing offers unparalleled advantages and makes it more efficient than conventional marketing techniques at a cheaper rate. Now businesses cannot strive without digital technologies. Digital marketing can help businesses achieve success by increasing their online visibility, targeting specific audiences, improving customer engagement, providing data-driven insights, and ... Read More

One of the prominent expenses for any business is the money they spend on marketing. Marketing is a basic necessity for every business to stay visible to its target audience and convert leads. One proven way for brands to stay in the marketing league is digital marketing. In this digital age, digital marketing is a cost-effective solution for all businesses that want to establish their brand name in the market. In this article, we shall understand how digital marketing can help you without burning a hole in your pocket. Introduction to Digital Marketing Digital marketing has become a known ... Read More

Marketing has seen a revolution with the inception of digital tools and techniques. Digital marketing has changed the way businesses operate and captures leads today. It is one of the hottest industries in the current times. But what is a digital marketing and why is it so popular in 2023? In this article, we shall look at the significant benefits of digital marketing that have pushed this industry to the highest ranks. What is Digital Marketing? Digital marketing is using digital tools and media such as the internet, social media channels, online websites, and digital platforms to market the ... Read More

Pricing is the only P in the four Ps of marketing that brings in revenue for the company. Pricing also plays a vital role at the time of the purchase of the goods. It is a driving factor that determines whether the product will be purchased by the consumer or not. In developing price-sensitive countries like India, Pakistan, China, and others, the pricing of the product plays an important role in purchase decision-making. Pricing, in simple terms, means how much currency the customer has to forgo to obtain ownership of the product or experience the service delivered by the brand. ... Read More

E-commerce, or electronic commerce, today is taking over the stage. E-commerce basically refers to the online or digital market space where the sellers can list and sell their products and the buyers can negotiate, compare the products from different brands, and make their final choice. E-commerce is the digital marketplace for companies. E-commerce is the digitalization of the physical distribution channel of the 4 Ps of marketing. E-commerce has a lot to offer both customers and sellers. When we are talking about businesses in E-commerce, we can see that there could be two types of businesses. Pure-click e-commerce ... Read More

Electronic commerce, or E-commerce, is taking over the stage in today’s business era. E-commerce, in simple terms, is the digital marketplace for companies and buyers. It is the place where buyers and sellers can interact with each other, negotiate the buying agreement, compare different brands and products, and then make the final purchase decision. It is replacing the traditional physical distribution channels for the company. E-commerce as a digital marketplace reduces costs for the company, provides more customer reach, and provides an easier way to conduct business operations. E-commerce companies can be of the following two types − ... Read More

Today, brands across the world are crossing international boundaries. They are exploring new regions and making tremendous profits. Some brands have become so localized that the majority of the population believes them to be of the country’s origin. One such great example that we can find in India is Hindustan Unilever Limited (HUL). HUL is known for selling fast-moving consumer goods like soap, shampoo, biscuits, and others. HUL has such a great distribution channel that today it is present in every nook and cranny of India. What makes the brand so successful in a foreign market is its ability to ... Read More

Companies need to understand and segment their customers before deciding on the product that they want to manufacture, the price that they want to charge the customers, the marketing campaigns that they want to run, or the channel through which they want to distribute their goods and services. Understanding the customer is the key to the successful implementation of other business activities. Companies can understand their customers by asking them questions, collecting their data, or just simply observing them. There are different segmentations that a company can do to understand and read its customers. The main types of segmentation are ... Read More

Brands are now crossing international borders. Globalization and the era of the Internet have brought in a lot of acceptance, opportunities, and playing fields for brands. Consumers are accepting foreign brands and want to consume them as well. Since this is the current market scenario, brands now have to fight hard as well. Earlier, the competition was between neighboring brands, but now all the brands in the world are selling similar and identical products to customers. Hence, it has become crucial for brands to connect with their customers and provide the customers with something more than the product itself. This ... Read More

In today’s fast-paced competitive world, it is crucial for businesses to get into the heads of their consumers. Brands need to know what the consumer is thinking consciously and subconsciously to design better products, determine the price of the product, develop marketing strategies, and decide the channel of their product distribution. In short, every business-related decision is taken by keeping the customer in mind. This consumer insight will not only help the company sell better but will also help the company get a competitive edge over its competitors. When companies collect information from customers, it can generally be done in ... Read More