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Articles on Trending Technologies
Technical articles with clear explanations and examples
What are the Different Types of Marketing?
Marketing has almost always been an integral part of businesses, and marketing techniques used by organisations are continuously evolving. An effective marketing strategy will be based on careful marketing research and understanding the target audience.Types of Marketing: Based on Target AudienceMarketing can broadly be classified into two categories − Business to Business (B2B) and Business to Consumers (B2C).Let’s take a quick look at these two.B2C MarketingAs mentioned earlier, B2C marketing stands for "business to consumer." This means that the target audience is a direct consumer of the product or service. The sales cycle for a B2C product is directly dependent ...
Read MoreWhat is Global Marketing?
Definition: Global MarketingBusinesses often market their products locally. However, foreign items have been regularly launched in various markets throughout history. Salespeople have modified, updated, or revised their techniques to establish themselves in the local market.Global marketing is defined as "marketing on a global scale, in different nations, reconciling or taking economic advantage of global operational differences, similarities, and possibilities in order to fulfil global objectives." In simple words, when a company sells the same products worldwide, it is called Global Marketing.Examples - The Samsung Galaxy S series is an excellent example of global marketing because it is distributed internationally and ...
Read MoreDifferences between Institutional Markets and Government Markets
The American Management Association defines government markets as, “…one which includes purchases by governmental units-federal, state, and local-that procure or rent goods and services in carrying out the main functions of the government.” Likewise, institutional markets can be defined as, “…a market consisting of schools, universities, hospitals, charities, clubs, and similar organisations which buy goods and services for use in the production of their own goods and services.”Institutional and government markets constitute a not-for-profit market with the primary objective of the general welfare of the people. Low budgets and captive patrons characterize such markets. Companies catering to institutional markets, establish ...
Read MoreWhat is Social Impact Marketing?
What is Social Impact Marketing?Social impact marketing is a strategy where businesses play an active role in the community, above and beyond their core mission as a business. In social impact marketing, a company/brand actively advocates for change, or to advance a specific cause. At this point, the brand functions as a member of society and not just as a provider of products and services.Social impact marketing is linked to the idea of corporate social responsibility. Simply put, before a company can credibly work for change, it must first embrace its principles in its whole business. For example, a popular ...
Read MoreWhat are the Current Marketing Challenges?
What is Marketing?The American Marketing Association (AMA) defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. Over the years, marketing has transformed from being print and TV media-dependent to relying more on the internet because of the reach and scope of the latter. The primary objective of marketing is to take a product or service, identify the ideal/target customers or consumers, and draw their attention towards the product/service.The overall marketing strategy depends on consumers’ perception or understanding of the product, quality, durability, availability, ...
Read MoreWhat are the 4 Ps in Market Mix?
Definition: Marketing MixThe Harvard Business Review defines marketing mix as, “the tool kit that marketers use to do their job, and it has four elements.” Marketing Mix combines four crucial pillars of any marketing strategy, which includes Product, Price, Place, and Promotion. Larger companies need to implement this concept, and, perhaps with a little more importance, the smaller companies need to do the same.What are the 4 Ps in Marketing Mix?The 4 Ps in Marketing Mix-Price, Promotion, Product and Place-to develop an effective marketing strategy was first introduced by Prof. E. Jerome McCarthy in 1960. Based on the industry and ...
Read MoreWhat are the Different Types of Demand in Market?
What is a Demand in Market?Demand is an economic principle that refers to the desire of consumers to buy a product or avail a service from the market by paying a price. In simpler words, market demand is the demand or need for a product or service in the market. The more the demand for a product, the more is its supply The more a product generates revenue, the more is its demand in marketing.However, there is no direct connection between the price of a product and its demand. A product’s price is determined by the elasticity of demand, the ...
Read MoreWhat are the various Functions of Marketing?
What is Marketing?The American Marketing Association (AMA) defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. Over the years, marketing has transformed from being print and TV media-dependent to relying more on the internet because of the reach and scope of the latter. The primary objective of marketing is to take a product or service, identify the ideal/target customers or consumers, and draw their attention towards the product/service.The overall marketing strategy depends on consumers’ perception or understanding of the product, quality, durability, availability, ...
Read MoreWhat is Trojan?
In this chapter, we would learn about Trojan in detail. What it is, how it got its name, what are the common types of Trojan, how it works, and how to get rid of it if you encountered one.What is Trojan?The Trojan is a type of malware program or code that presents itself as a useful legitimate program so that users would get fascinated by it and install it. It usually tricks users by using social engineering techniques. Cyberattackers design Trojan to control the system to perform various vicious tasks such as stealing private information & secret files, damage the ...
Read MoreWhat is HTTP Flooding? (Process, Types, How to Detect and Defend)
What is HTTP Flooding?HTTP flood is a sort of Distributed Denial of Service (DDoS) attack in which an attacker attacks a web server or application using seemingly valid HTTP GET or POST requests.HTTP flood assaults are volumetric attacks that frequently employ a botnet "zombie army"—a collection of Internet-connected computers that have been maliciously taken over, usually with the help of malware such as Trojan Horses.HTTP floods are a sophisticated Layer 7 assault that does not involve corrupted packets, spoofing, or reflection techniques and requires less bandwidth to bring down the targeted site or server than other attacks. As a result, ...
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