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Articles on Trending Technologies
Technical articles with clear explanations and examples
Programmatic Advertising: Using Machine Learning to Optimize Ad Targeting and Delivery
The advertising sector is constantly transforming. Technology advancements such as artificial intelligence (AI), improved targeting, and dynamic creativity are transforming how customers interact with companies. Companies gain from improved analytics and greater knowledge of how their advertising works. Machine learning may remove the guesswork from profiting on massive volumes of data by delivering insights that can be used in AI-powered advertising strategies. In advertising, machine learning is a process in which technology receives information, analyzes it, and then formulates a conclusion that might better a task or process. This technology's findings may be used for audience targeting, personalization, media ...
Read MorePersonalization in Digital Marketing: Why It Matters and How to Implement It
If you are familiar with the latest digital marketing trends, you will realize personalization has become a buzzword, and it has become for good reasons as well. As more and more businesses seek a stronger online presence, the competition in the online space has become fierce. If your business is to survive the fierce competition and forge ahead, you must have the right digital marketing strategies. It is here the personalization of digital marketing can play a crucial role. If you are wondering how to bring about the personalization of your digital marketing strategies, we have some valuable tips ...
Read MoreThe Influence of Social Media Stories on Digital Marketing
Media Stories is the most recent in a line that includes, to mention a few, Snapchat Stories, Instagram Stories, and fb stories that are newly launched. It allows us to construct a viewpoint and engage with friends, businesses, and acquaintances on a greater scale. As a result, almost all online communities have developed unique methods of generating social media stories. The far more essential thing is that all platforms have this capability, even though many often concentrate on platforms stealing the feature from one another. Not so long back, everybody hailed Fb's feed and Instagram posts as the new ...
Read MoreMultichannel Marketing Strategies: Leveraging Various Digital Channels to Reach and Engage Audiences
The world of digital marketing has become extremely competitive and dynamic with the latest technologies that are now being used. Suppose you are to survive and grow your business online, where there is now cut-throat competition. You need to employ the latest digital marketing strategies. Only by using the latest technologies will your business stay ahead of the competition. Speaking of the latest technologies in digital marketing, multichannel marketing has gained significant prominence and come to the forefront. It has happened for good reasons as well. Before we get into the details of how to use it to promote ...
Read MoreMeasuring the Effectiveness of Digital Marketing Campaigns with Analytics and Key Performance Indicators (KPIs)
For every business operating in the current scenario, having a substantial online presence has become imperative. You need the right digital marketing strategies that sync with the latest online marketing trends to achieve this. But no matter your marketing efforts, their effectiveness will ultimately determine their success. Measuring the performance of digital marketing initiatives is critical for evaluating how successful your efforts are in reaching your target audience and accomplishing your goals. The techniques to assess this efficacy include analytics and Key Performance Indicators (KPIs). Why is Measuring the Results of Digital Marketing Campaigns Critical? If you are familiar ...
Read MoreHow do I return a boolean from AsyncTask in Android?
Introduction Async Task is a class in android which is being used to perform some background long running tasks such as loading the images from the internet in background. If the image is huge in size then we can load that image from the internet as a background task using AsyncTask in Android. In this article we will take a look at How to return a boolean from an Async Task in Android. Implementation We will be creating a simple application in which we will be displaying a text view for heading of the application. Then we are creating one ...
Read MoreHow can I record a Video in my Android app?
Introduction Video Recording is a most common feature which we can currently get to see in many android applications. This feature is mostly seen used in payments applications where the application has to verify the identity of the user for authentication as well as doing their KYC. In this article we will take a look on How to record a video within our android application. We will be building a simple android application in which we will be displaying a button and a video view in which when a user clicks on a button we will record a video and ...
Read MoreHow can I read SMS messages from the device programmatically in Android?
Introduction Many times in android applications we get to see that the app reads sms from the users mobile device and displays that within the application. Such as when we are creating an sms application we display the sms from users mobile device within our application. In this article we will take a look on How can i read sms messages from the device programmatically in Android. Implementation We will be creating a simple application in which we will be creating a text view in which we will be displaying the heading of the application. After that we will be ...
Read MoreHow can I do something like a FlowLayout in Android?
Many times in android applications we have to explain to the user about the step by step guide for performing a certain task within an application such as How to book a service which is being provided within our application. For that we have to display a detailed guide on this in the form of flow layout. In this article we will take a look on How to create something like a Flow Layout in Android. Implementation We will be creating a simple application in which we will be displaying a simple text view. After creating this text view we ...
Read MoreHow can I check if the Android phone is in Landscape or Portrait?
Introduction Many times while launching a specific screen for an android application, we have to check the orientation of the device whether the device is in portrait mode or a landscape mode. In this article we will take a look at How we can check if the Android phone is in Landscape mode or a portrait mode. Implementation We will be creating a simple application in which we will be displaying two text views. First text view we will be using it to display the heading of our application. In the second text view we will be displaying the ...
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