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Companies today need to understand that an excellent product with mesmerizing advertisements or at the lowest price will not sell in the market, but a product that consumers can relate to will sell in the market. What sets one consumer apart from another is their personality trait. Personality traits help companies understand different consumers better. These traits help the companies develop − Marketing and advertising strategies The company is positioning its product Understand the purchasing habits and patterns of your customers In this article, we will delve into the various consumer personality traits and how these traits influence ... Read More
Quality Management System or QMS is a comprehensive approach to maintaining the product’s quality throughout its lifecycle. We live in a world where the time to market is the most crucial factor in determining organizational success. How quickly you produce the product, align it with the client’s quality standards, and launch it in the market matter the most. Quality management is not just about ensuring that the product quality is of a good standard, but it’s equally important that you follow practices that keep you aligned with the regulatory standards. Compliance is as important as the quality itself. QMS ... Read More
If there’s one thing we have learned from the COVID pandemic, it’s that problems can crop up at any time and without any warning. Some problems can be fixed easily, but others are complex and require skilled leaders who know how to deal with them without disrupting the workflow. With the type of problems, we experience in our day-to-day lives and jobs, it seems like there’s no ideal way to manage them without facing the negative consequences. Most of these problems create a great deal of tension in the workplace. The managers usually find a shortcut or a temporary ... Read More
Almost all organizations follow a top-down hierarchy, with senior administrators at the top, including CEOs and CFOs. The admins have essential roles in operating their core business processes and even running more than one organization or sister concerns. There is another vital role called middle manager, who oversees the day-to-day performances of various teams. So, are you looking for an opportunity as a middle manager and willing to upgrade your skills to manage different teams efficiently? This article is just for you. We will help you learn the top 3 critical skills you need to master before pursuing a ... Read More
A company will always have to advertise its products or services to its consumers. What sets one company apart from another is the way that the company advertises itself. Advertisement is the message the company wants to convey to its consumers. The message could be verbal or non-verbal, audio or visual, image or text, one-sided or two-sided, positive or negative, and there are thousands of other possibilities for creating a message. In this article, we will delve into what the structure of advertisements could be, what the recent trends in messaging structure are, and what message structure will be more ... Read More
Every society is driven by a set of core values that are implanted deep into its citizens. The intensity of these core values may differ according to the geographical location, social and economic status, and educational and professional background of individuals, but the essence is always there. Marketers can understand these core values to determine − Type of product or service they should be manufacturing The price of the product or service that they will be offering The promotional strategies for the brand, the product, and the service And the distribution channels for the product and service. These ... Read More
It was, is, and will always be important for companies to deliver their advertising messages to consumers. These advertising messages stimulate the consumer's external stimulus, compelling them to purchase a product that meets needs other than biological ones. Advertising and promotional media have gone through a lot of changes since their evolution. From minimal television sets in the household to smartphones in every hand, because technology has advanced by leaps and bounds, businesses can now choose between advertising to a large group of consumers or segmenting the consumers and advertising accordingly. In this article, we will be diving deep ... Read More
In today’s world, advertising only your product and its benefits is not going to help companies. Companies would have to target the various persuasive appeals of consumers in order to stay relevant and ahead of their competitors and the market. Because companies advertise their products in every corner of this round world, consumers have now turned a blind eye to the advertisements. They easily block the audio and visuals of advertisements, even when you could see someone intently watching the advertisement. In this article, we will look at the various persuasive consumer appeals that companies can target in their advertisements, ... Read More
Marketers need to understand that not all the purchases made by individuals are done for self-consumption; some are done with the intention of gifting. It is critical for marketers to understand this critical aspect of the purchase in order to design strategies that will allow them to assist consumers in making purchase decisions while also giving the company an advantage over competitors who are missing out on the same. In this article, we will be diving deep into the various types of gifting that happens with humans, what pointers can help companies in designing their communication strategies when it comes ... Read More
Brands today are doing anything and everything in their control to go viral and make an impact on their consumers, but what about going viral for the wrong thing? Offensive communication through advertisements, products, or marketing strategies is something that is disliked by consumers and leads to negative actions like − Boycotting of the product or service manufactured by the brand Spreading negative word of mouth regarding the company and its positioning. Turning a blind eye to other advertisements and strategies by the company. Defaming the company in public forums Boycotting the products of the umbrella brands In ... Read More