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The urban market comprises more than 35.39% of India's population, as per the data for 2021. India as a developing country can be divided into three segments − Rural Indians Semi-urban Indians Urban Indians In this article, we will be diving deep into the various characteristics of the niche population of the urban Indian markets and how firms can target them through their products and services. An Overview of the Indian Urban Market Segment Though the core values of Indians and the collectivist society approach remain the same across all geographical locations, we have currently seen cultural changes ... Read More
It is always said that "advertising convinces people to spend money they don’t have on goods they don't need." Companies need to advertise their products in order to sell them, but when we consider the same from society’s and individuals' points of view, do consumers even need that many goods to survive? Advertisement is a way of exploiting children (the most vulnerable segment) and other consumers in order to ensure volume sales for them. Consumers develop many negative habits as a result of advertising. In today’s article, we will be diving deep into how the advertisement and marketing strategies of ... Read More
Consumers often complain that because of so much surveillance and data being dug up about them by companies, they feel creeped out and unsafe. Today, companies are moving towards addressable messages, which means that the advertisement that is going to be shown to you on your social media platforms or television systems is all going to be customized on the basis of: Age Gender Educational Background Socio-Economic status Preferences The sites that you visit. The time you spend on different websites. The search terms that you use. The people that you hang out with The places you hang out ... Read More
One of the biggest achievements for any entrepreneur is to discover the true prospect of their business and take it to heights. While being an entrepreneur is an exciting affair, the role comes bearing a huge set of responsibilities, challenges, and uncertainty about the next step. Several elements contribute toward shaping the future of your business and unveiling your true entrepreneurial prospect. In this article, we shall look into the different growth drivers necessary for the success of your entrepreneurial voyage! Who Is an Entrepreneur? Entrepreneurship is a perfect blend of innovation, risk-bearing, and flexibility. To be an entrepreneur ... Read More
Challenges are embedded in the roots of every startup. As your startup takes off and starts excelling, the list of issues that an entrepreneur has to tackle increases. While an entrepreneur proceeds in establishing his business, he often needs a fellow entrepreneur who can guide them toward the right solution to their problems. In this article, we shall look into why strong peer support is necessary for every entrepreneur to grow and succeed in their journey! Peer Support in Entrepreneurship An entrepreneurial journey is a never-ending process of learning and getting inspired by people who have been in the ... Read More
A common question that most startup founders come across at least once is ‘Can we lie to our customers?’. Based on the circumstances, lying can have different consequences for the startup founder and his enterprise. While it can sometimes help the startup founder buy time, it can also put the reputation of the business at stake by making false promises. In this article, we shall look into the effects of lying in a startup. Lying vs Being Deceptive: The Dilemma in Startups Every startup founder wants to build the foundation of their enterprise with honesty and integrity. Being honest ... Read More
An entrepreneur's life can shift between excitement, stress, exhilaration, and multitasking. Starting a new business comes with huge responsibilities and challenges. However, it is equally rewarding to overcome such obstacles and watch your venture reach heights. A day of an entrepreneur’s life keeps changing based on the current stage of their business. In this article, we shall look at what a typical day in the life of an entrepreneur looks like. Who Is an Entrepreneur? An entrepreneur is a one-man army with the ability to start and run a new business amidst uncertainty to gain profits. Entrepreneurs are innovators ... Read More
Entrepreneurs serve as a one-man army for their new venture. From juggling between multiple departments to pulling five all-nighters in a row, they go through a bunch of challenges while starting their business. While the career option comes with a truckload of rewards once the enterprise takes off, there are some common struggles that most entrepreneurs face in the initial stages of their endeavors. In this article, we shall look at the 6 major struggles faced by Indian entrepreneurs. Entrepreneurship in India With Make in India campaign and Startup India initiatives creating a favorable environment for budding entrepreneurs to ... Read More
Every startup aspires to success, but it can occasionally be challenging to know how to get there. In this article, we examine the benefits of crowdsourcing for companies, including how it might assist them in achieving their objectives. Using the crowdsourcing business model, businesses go outside of their organization for unique solutions from big groups of people. Discover the five reasons why startups should use crowdsourcing to succeed, starting from cost savings to delivery speed! Introduction to Crowdsourcing The term ‘crowdsourcing’ has gained popularity in recent years as an increasing number of businesses use internet platforms to outsource jobs. ... Read More
The most important asset in any startup is its manpower. It is the personnel that can turn the concept of the startup founder into actuality with their skills and hardwork. As a business grows, it needs a strongly skilled team to overcome the blockages that lie in an entrepreneurial journey. It is crucial to hire the right personnel for the right job in a startup to avoid fatal errors and loss of business resources. In this article, we shall look into the importance of the right personnel in entrepreneurship. The Role of Teamwork in a Startup Startups are vigorous. ... Read More