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A website is an online presence of your business. And if it’s created with the most graphical presentation, it attracts viewers. A website for your business becomes essential, especially when you provide digital service. If you’re a newbie and don’t know where to start the journey, read the article, understand the process, and implement it. The website showcases detailed information about the brand or company. Various websites floating on the internet include service providers, products, charity organizations, fundraisers, and many others. Digital marketing falls under the service provider category. If you’re a digital marketer, how do you explain your ... Read More
The business world seeks expert advice in dire crises. Here, a digital marketing expert is no exception. Since upscaling sales opportunities are high online, the necessity of digital marketing experts is rising. If you’re considering starting your career as a digital marketing expert, you must read the guidance and plan accordingly. A digital marketing expert can be a high-paying career option and a secured job in the coming days. The requirements of a digital marketing expert consist of the industry's best knowledge, best team-handling ability, strong communication skills to address the team and other sales departments in an organization, and ... Read More
For the smooth running of any business, there’s a need for a mentor who can show the right direction. Similarly, a digital marketing consultant helps in the reports' promotion, marketing, and analysis and suggests the best ideas to upscale the business using various digital platforms and strategies. If you’re planning to start your career as a digital marketing consultant, you’re on the right page, as we will put you on the right track. Since online presence has become a vital part of any business, the demand for marketing consultants is increasing. It will be the right time to choose your ... Read More
Your ROI and profits are in the hands of your target market. So, if you know your audience right, you can almost never go wrong with your marketing strategies. Work on identifying who your ideal buyers are and gain a comprehensive understanding of their demands and interests. By having a clear picture of your target market, you can create more personalized and targeted advertising strategies, thus boosting your conversions. While you are working on implementing diverse eCommerce marketing tactics to increase website traffic and leads, let’s not forget about your basics - that is, knowing your target audience right. If ... Read More
"Who are your products and services for?" If the answer is "everyone", then you need to do some serious marketing strategies on high priority! Leave everything else aside! First and foremost, you need to focus on who your target audience is and put efforts into segmentalizing your target market. Just because you are targeting a wider audience base, it doesn't mean that you will generate more leads and conversions. It's a common myth that many new entrepreneurs have! With this myth busted, you need to realize that trying to reach a vast audience will only mean that your product ... Read More
As a responsible content marketer, you have left no stone unturned in creating engaging, targeted, and impactful content for each of your campaigns, web pages, and social media posts. It’s a good habit to create unique content for your diverse content needs, not only in the eyes of your visitors but search engine crawlers too. We all are aware of the fact that duplicate content affects our website health, hampering your search engine rankings and website traffic in the long run. But what if we say, you can repurpose your content? You heard that right. But here’s the catch! ... Read More
While you are focusing on improving your client’s digital marketing strategies, it's high time to do yours. After all, your website and your campaigns represent how well the strategies that you recommend are performing for you. Looking at the success of your website, you are building credibility in your potential client’s eyes, thus proving that your methods actually work! Digital marketing is nothing but a few proven and methodical online marketing approaches that can improve website rankings and traffic. There are endless ways of doing eCommerce marketing, but trying out the latest methods would be more effective. Besides, adopting ... Read More
Maintaining transparency and truthfulness is the true sign of professionalism as a digital marketer. Therefore, it’s important to keep your clients updated on your projects and also mention the expected outcomes. Besides, it helps to boost your relationships with clients, thus bringing in more business for you in the upcoming days, both through word-of-mouth referrals and returning customers. Business stakeholders are the vital assets of a company, and therefore, try making more efforts in boosting your company’s success trajectory. To achieve that, you can provide valuable insights and resources to address your issues better, especially when you are keeping ... Read More
Living in the age of digital marketing, we have realized the value of information. Therefore, we need more advanced tools for our eCommerce website to search for and process huge chunks of data every day. Moreover, these tools also help to perform repetitive tasks efficiently, including generating reports, gathering campaign performance insights and statistics, measuring conversion rates, analyzing customer behaviors, email marketing, and more. You can perform all these mundane tasks with ease, try adopting Python to gain real-time insights, thus making more informed decisions. In short, there are endless possibilities for using Python to automate your day-to-day processes, ... Read More
You can use TRUNCATE() function from MySQL to format number to 2 decimal places. The syntax is as follows −SELECT TRUNCATE(yourColumnName, 2) as anyVariableName from yourTableName;To understand the above syntax, let us first create a table. The query to create a table is as follows −mysql> create table FormatNumberTwoDecimalPlace -> ( -> Number float -> ); Query OK, 0 rows affected (0.59 sec)Insert some records in the table using insert command. The query is as follows −mysql> insert into FormatNumberTwoDecimalPlace values(123.456); Query OK, 1 row affected (0.13 sec) mysql> insert into FormatNumberTwoDecimalPlace values(1.6789); Query OK, 1 ... Read More