Act-On Alternatives

What is Act-On?

Act-on is an online marketing tool which can be used for marketing automation. The tool comes with a lot of marketing features which include innovative tools, educational assets, and support services. The platform was launched in 2008 and consists of tools like email marketing, lead management, integrations with other applications, analytics, reporting, and many more.

Cost of Act-On

Act-On has two pricing plans. The Professional plan starts at $900 while the Enterprise plan depends on your requirements.

Why Act-On alternatives?

There are a few disadvantages with the tool and some of them are mentioned below −

  • It is an expensive tool and ideal for large organizations

  • Cross-channel intelligence is available only in the high price plan

How to choose an Act-On Alternative?

If you are unhappy with the performance of Act-On, you can go for alternatives but they should have the following features −

  • A great tool for SEO

  • Email marketing program come with marketing automation

  • Provides details of number of Google ads keywords produced

Top 10 Act-On Alternatives

There are many alternatives to Act-On and some of them are discussed here in detail.

Alternative 1 – Mailchimp

Mailchimp is a software which can be used to initiate email campaigns. The tool also allows you to manage your contact so that you can go for follow up. The user interface of the tool is easy to understand and use. You can also customize the UI as per the requirement. The tool also helps in providing detailed analytics.

Alternative 2 – ThriveHive

ThriveHive is an alternative to Act-On and is a marketing tool which can be used by small businesses. It has different types of marketing tools and also has guided campaign-building features. The user interface is simple and can be used by inexperienced marketers. You can send emails to your contacts.

Alternative 3 – Constant Contact

Constant Contact is a tool that has been developed for small and large businesses. The price plans of the tool are affordable so small businesses can also go for it. The platform has creation tools which can be used to create such emails that look professional. Many templates are also available which you can use to send emails. The platform is very easy to use.

Alternative 4 – Iterable

Iterable is a platform which can be used by medium and large organizations. The tool has a simple user interface which consists of marketing automation features, workflows, customer profiles, automation templates, and many more. A/B testing is also available for different types of campaigns. The tool also provides analytics reports which help in generating more leads.

Alternative 5 – Adobe Campaign

Adobe Campaign is another excellent alternative to Act-On. It is an email marketing tool which can be used for sending email campaigns. The dashboard can be used for opening emails, clicking links, and getting many other details. A/B testing is also available.

Alternative 6 – Hatchbuck

Hatchbuck is an alternative to Act-On that has been developed for small business owners. The platform comes with a CRM tool and marketing automation feature. This will help you in lead conversion. The automation is built into drip campaigns. The autoresponders present in the tool act according to the actions taken up by customers.

Alternative 7 – Salesforce

Salesforce is a marketing cloud which can be used to determine the potential of customers. You can send personalized offers with the help of emails. You can easily create email marketing campaigns. Templates for headers and footers are also available with the tool. The tool also comes with A/B testing.

Alternative 8 – GetResponse

GetResponse is a marketing platform which comes with the features of marketing automation and lead capture. The tool can be used to set up workflows which will help in making your work easier. Marketing campaigns can be easily made through this platform. The workflows can automate everything starting from landing pages to lead generation and sales team notification.

Alternative 9 – Emma

Emma is a tool which can be used to manage all email campaigns with the help of email channels. Consisting of a lot of URLs. You can find different types of email templates which can be used to send emails. A/B testing and send-time optimization features are also available.

Alternative 10 – Callidus Cloud

Callidus Cloud is a tool and an alternative to Act-On The suite consists of 17 integrated products The platform has a LeadRocket email Automation tool which can be used for lead generation and scoring, channel marketing, email tracking, along with other features. Follow ups can be automated with the help of sales acceleration tools.


Act-On is a marketing tool which can be used to launch email campaigns for lead generation it is an expensive tool and can be used only by large organizations and enterprises. There are many other tools whose price plans are affordable and small businesses and startups can use them. Some of these alternatives include Mailchimp, ThriveHive, Salesforce, and many more.

Updated on: 20-Jun-2023


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