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11 Free and Low-Budget Digital Marketing Ideas for Any Business
Online advertising is one of the most effective tools for startups and small businesses. You already have a product that you believe in, and it's cost-effective, so why not let people know about it? Digital marketing can be done in many ways. Due to the limited resources available to small businesses, it can be hard to promote their businesses effectively. Fortunately, there are many free marketing ideas that you can use to boost your sales. We’ve collected some of the most effective strategies you can use without investing much money.
After all, you've gotten through the initial steps of establishing a business; now it’s time to promote it. Doing so will help you reach out to more potential customers and make money online. To help you with this, we have listed 11 free and low-budget digital marketing ideas for any business.
What is Digital Marketing?
Digital marketing is a process utilized by businesses to connect with their potential customers through various digital platforms. These include social media, search engines, email, and other channels.
These channels can help you connect with potential customers and benefit you. One of these is the ability to target your ads to specific audiences based on their buying journey. In addition to being able to reach these customers, digital marketing also allows you to track how they respond to your ads and customize content.
11 free Digital Marketing ideas for any Business
Have a Strong Social Network Presence
Social media is a great way to reach out to your customers and promote your business. It can be very cost-effective to establish a presence on various platforms such as Instagram, Facebook, and Snapchat. Having a large following on these platforms can help boost your sales and attract more potential customers. Word of mouth is very important for any business, and social media is where most of it is happening right now.
Create a free Google My Business Account
One of the most effective ways to boost your local business's visibility is through a Google Business Profile. This free marketing tool allows you to display your business on various platforms, such as Google Maps and Google Search.
In order to improve your Google Maps and local search results, you need to have a verified business account. This will allow you to manage and optimize your business profile.
Host a Social Media Competition
Oversaturated social media platforms are a threat to small businesses. According to a study, 92% of companies will be using platforms such as Instagram, Facebook, and TikTok by 2023, and 5.2% of their followers will only see posts from the platform. This means that if you want to grow your business, you need to invest in a strategy that will allow you to reach your target audience. One of the most effective ways to boost your social media presence is by hosting a competition. Giving away something for free, such as a trip to your headquarters, will encourage your followers to share and comment on your post.
Hold Online Contests
These are all easy to implement and can be done from your computer chair. One of the most important factors that people consider when it comes to choosing free stuff is convenience. Offering weekly contests that offer discounts or free products can help boost your online presence. In addition, people who win free goods tend to endorse you on social media.
Post (and engage) on Social Media
Social media is a great way to grow a small business by building a community and expressing your brand's personality. Having a variety of accounts on various social media platforms can help you connect with your target customers and make your business more effective.
Share User-generated Content on Social Media
User-generated content is a great way to promote your small business on social media. According to a study, 79% of shoppers consider user-generated content to be more influential than branded content when it comes to making decisions. To encourage existing customers to share their testimonials, photos, and videos, scan your brand's name or hashtag to see which posts have been shared without asking.
Offer Discounts for Endorsements
One of the most effective ways to build a strong social media presence is by giving customers a discount on your products or services through platforms such as FourSquare and/or Yelp. This method can be very cost-effective compared to hiring firms to run an advertising campaign. In addition to being able to provide your customers with a great deal, this method can also help boost your sales by getting them to share your content on their phones.
Tag People (and brands) on Social Media
By tagging your customers, vendors, and brand evangelists on social media, you can expand your company's organic reach and reach a wider audience. It can also help you build a stronger following and attract more potential clients. You should additionally encourage your followers to post content about your business location.
Produce Video Tutorials
The rise of video marketing has made it a dominant force in the social media world. TikTok’s success demonstrates how easily it can be replicated on other platforms. Instagram, which is a photo-sharing app, also launched a version of its own called Reels as a response.
Hold Sponsored Charity Events
A low-cost event that you can host to help the community is a great way to build a stronger reputation and increase the number of people who are aware of your brand. You can hold a benefit walk or luncheon to raise funds for the local community, and you can let people sample your products in an environment that is not marred by insincere advertising. It will also help you gain the respect of potential customers and attract more potential partners.
One of the most effective ways to expand your reach on social media is by incorporating hashtags into your posts on Instagram, Twitter, TikTok, and Facebook. These can help reinforce your brand identity and attract more potential customers. However, they should not be the sole hashtags used for your business. Instead, use more specific ones that are related to your content. For instance, if you are a local business, you should use location-based hashtags.
There are plenty of low-cost marketing tools that can help small businesses grow, and they prove that investing in one type of ad is not enough to promote a company. Instead, try out different ideas and work with other businesses in the area.
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