10 Best Email Marketing Software

Despite the evolution of email marketing technology, it's still one of the most effective ways for companies to reach their customers. Because of this, there are plenty of providers that can help you manage your email marketing efforts. To help you choose the best one, our team has evaluated the most popular platforms.

In addition to being able to send and track emails, email marketing software can help you increase your reach and improve the efficiency of your marketing efforts.It can also help you segment your lists and manage all of your marketing channels. The best software for email marketing comes with a free trial, and it allows you to easily implement its features. We've evaluated the ten best and most popular providers to find the best one for your needs.

Why should I use email marketing software?

One of the most effective ways to reach out to potential customers and customers of all kinds of businesses is through email. It’s very cost-effective to reach out to a wide audience and generate leads, as well as share information and promote your products and services. Besides being simple to use, email marketing software also allows you to connect with your clients in a way that creates lifelong customers.

The 10 best email marketing software to check out

Here are the top 10 email marketing software that can be really helpful for your business to gain more customers.


Mailchimp is the best email marketing software for small and medium-sized businesses because it has all the features that they need, without being too complex or confusing. It also has reports that can show a variety of data, such as open rates and click-through rates. The free plan of Mailchimp allows you to send up to 2,500 emails a month and has 500 contacts. Its platform is simple to learn and allows users to customize their emails.

Zoho Campaigns

One of the most powerful tools in the cloud is Zoho Campaigns, which includes everything from team email to CRM and HR management. It's a great choice for small businesses that need to start managing their operations. With a drag-and-drop email editor, you can create effective workflows that will help them manage their communications with their customers.

Compared to its competitors, Zoho's design is somewhat flat. Although it has a good overall style, it lacks a clean, modern feel that's similar to Moosend or Mailchimp. Zoho is based in India and has offices in nine other countries. It's a popular tool for India-based companies, but it's also expanding into other countries, which could make it a viable competitor to Google Workspace.


In addition to being one of the most powerful email marketing tools, ActiveCampaign is also very affordable and easy to use. This is the reason why it has become one of the most popular platforms for small businesses. It has over 150,000 paying users.

One of the most popular features of ActiveCampaign is its marketing automation builder, which allows you to create multiple campaigns with more than 135+ actions and triggers. This feature is very useful for new users who are just starting out or looking for inspiration. There are also over 500 pre-built automation recipes that you can use.


Easy to use Mailerlite is an email marketing software that lets users create their own design. Its drag-and-drop design makes it incredibly user-friendly, and it is the ideal choice for anyone who is looking for a simple and effective solution. The company's mission is to make it as simple as possible, and it has a clean and streamlined design. It comes with a free-trial plan, and it can be used for up to 1,000 subscribers. If you want more features, there is a paid version that costs $50 a month.


E-commerce companies can benefit from a variety of SMS and email marketing tools, such as Drip. It offers pre-built campaigns that can help drive sales through abandoned carts and post-purchase campaigns. It also integrates with various platforms, such as BigCommerce, Shopify, and WooCommerce.

Although Drip doesn’t have a free version, it offers a 14-day trial. Its pricing is simple: It includes all the features of an email-only or SMS account with a flat monthly fee based on how many contacts it has. It’s designed for small and medium-sized e-commerce businesses that need to integrate with other platforms.


One of the most expensive platforms in this guide is Hubspot, which is a marketing and sales platform that combines a CRM, a website builder, and an email marketing system. It’s able to connect all of these components to create a comprehensive view of your sales and marketing activities. This makes it easy to identify which campaigns are most effective and which ones are not. The companies that tend to work well with this platform are those that are focused on high-value services.


One of the best affordable email marketing tools is Moosend, as it comes with a variety of paid plans that are very reasonable. Its tools are easy to use, and it allows you to reach out to your target audience with attractive and timely emails. An enterprise plan with a tiered pricing structure is available from Moosend. The Pro Plan comes with a monthly fee, and it can be purchased with a 20% discount on annual billing. Nonprofits can also benefit from this plan, as it provides a 25% discount


The Campaigner team is based in Ottawa, Canada. It is a marketing software that can help small and medium-sized enterprises (SMEs) create effective campaigns. It features a variety of features, such as segmentation, automation, and lead generation. In addition, it can be used to create pop-up forms and landing pages. One of the most important features of the software is its ability to create dynamic emails that can meet the needs of your customers


In 2012, Brevo was founded as a marketing service that allows companies to send transactional emails, such as confirmations, password resets, and registration emails, to their customers. It then expanded its offerings to include tools that allow marketing teams to send SMS and email campaigns. Although some of the features that these tools have are similar to those that are featured in this list, they were able to make Brevo unique by allowing companies to send both marketing and transactional emails.


For small, medium, and large businesses, GetResponse is an affordable email marketing system that lets them create and manage their own marketing campaigns. It includes a variety of features, such as email newsletters, landing pages, and interactive emails. However, its free version is limited by its features and doesn't offer the full potential of its platform. To get the most out of it, you'll need to upgrade to the paid version


Almost everyone uses email on a regular basis. No other digital platform can compete with the number of people who use it. It’s also the most effective way to reach out to specific audiences. It’s also very personal since it allows you to target messages to your ideal customers. Having dedicated email marketing software can help boost your sales and make your customers loyal.

Updated on: 24-Jul-2023


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