Which is the Best Class to Learn About Digital Marketing?

Learners today have the advantage that they can learn about the latest technology in the world from the comfort of their homes. With the internet and a device, a learner can do wonders. Digital marketing is in the spotlight in the entire business world and the promotional world. Every business, irrespective of the size of the industry they are involved in, is working hard to create for themselves a digital presence. Digital marketing has many advantages for both consumers and businesses, but it is also very competitive. It is very easy to get lost in the sea, but it takes all of your efforts and creativity to make a comment for yourself.

Hence, in this article, we will be discussing the various renowned and effective websites through which an individual can learn about digital marketing and the basic concept of digital marketing.

The concept of digital marketing

Any marketing initiative taken by the company on digital platforms or the internet to promote or advertise its product, service, or brand name is known as digital marketing or online marketing. Companies today are leveraging the fact that consumers have access to high-speed internet and smartphones. The various wings of digital marketing are −

• Social media marketing − it is marketing done through various social media platforms like Facebook, Instagram, LinkedIn, Hike, WhatsApp, Telegram, YouTube, and others.

• Affiliate marketing − it is marketing done by famous people on social media platforms or in the digital world and by experts in a particular field. Here, the influencers or affiliate marketers try to convince the consumer to purchase a particular product and brand.

• Search Engine Marketing or Paid Marketing − Techniques: Here, the company pays the browsing website to promote its content on the top of the SERP so that it can have more consumers and high website traffic.

• Search Engine Optimization − Here the marketers focus on improving the ranking of the page or the website on the browsing site through various tips and tricks. It is an organic form of marketing.

• Email Marketing − In this type of marketing, businesses send e-mails to customers about products, services, price offers, discounts, or warm greetings on special occasions and holidays.

• Content marketing − is a type of marketing in which the company's product has an impact and persuades content to sell the company's products and services. This wing also has an important role to play in other forms of marketing because the company needs content to advertise its products.

A list of all the base classes through which an individual can learn digital marketing are

Tutorials Point India (Paid Course) - Tutorials Point (that's us) is another ed-tech platform that will help learners by providing them with quality digital marketing courses. It is a paid platform, and the learner will be rewarded with a certificate at the end of the journey. Various digital marketing topics that an individual can easily cover with Tutorial Points' digital marketing prime pack include −

• Social media marketing

• Internet Marketing

• Copywriting

• Google Analytics

• Email marketing

• YouTube marketing

• Content marketing

• Affiliate marketing

• SEO Marketing

The price of the course is around INR 20000, but an individual can get a discount and take the course for INR 2700. Learners are also going to be provided with reading materials, brainstorming sessions from the masterminds, and videos for reference.

Coursera (Paid Course) − is another platform that can help you with learning digital marketing. The certificates are globally recognized and it has tie-ups with various renowned institutes outside India that will help students in the digital marketing learning journey. Some of the courses that you will find on the Coursera website are −

• Social media marketing

• Internet Marketing

• Copywriting

• Google Analytics

• Email marketing

• YouTube marketing

• Content marketing

• Affiliate marketing

• SEO Marketing

Google digital marketing courses (Free course) − Google has its own platform known as Digital Garage, which offers learners various courses on business development and digital marketing. The content that various courses in the digital garage are going to complete is −

• Digital Marketing Fundamentals

• How to start an online business with Google certification?

• How to ensure customers find you online and your business?

• How to promote a business with Google Ads or SEM?

SEMrush Academy (Free course) − SEMrush is one of the leading brands in digital marketing. It helps the company with keyword research and other features. The course is unpaid, and the learner will also get a certificate after the completion of the course. It covers both the beginner and intermediate levels of learning. It mainly helps the learner with how to use SEMrush and its various features, but also has a lot to provide on topics like SEO, PPC, and others. The content of the various courses that SEMrush Academy is going to provide you with is as follows −

• SEO

• Content Marketing

• PPC

• Affiliate Marketing

• Social media marketing

HubSpot Academy (Free course) − is one of the leading companies that provides its clients with SEO tools, sales boosters, CRM, and content marketing strategies. HubSpot provides learners with free or unpaid courses, and there is a certificate waiting for you at the completion of the course. The major focus is on how individuals can use HubSpot as a platform for their digital marketing needs, but it also provides you with valuable insights on the topic. The course flow that HubSpot provides the learner within the digital marketing field, or the various courses that an individual can cover in their learning journey, is −

• Inbound Marketing

• Content Marketing

• Email Marketing

• Social media marketing

• Contextual Marketing

Along with the ones mentioned above, HubSpot provides learners with other courses. Sadly, these courses are not certified, but the learning is immense, and they are −

• Blogging

• Facebook ads

• SEO

• Online marketing channels

Udemy (Paid Course) − is one of the leading digital platforms for learning. The platform contains courses in different fields, ranging from psychology to business. Users have to pay for the course, and they get a certificate at the completion of the course. It provides the learner with various courses, like −

• Market Research

• WordPress Setup

• SEO and SEO writing

• YouTube Marketing

• Google Ads

• LinkedIn Marketing

• App Marketing

• Email Marketing

• Google Analytics

• Social media marketing

• Facebook Ads

The price is around $99, but the platform is famous for offering discounts. Follow the platform on social media and sign up for emails to know about the latest discounts and offers.

Simplilearn (Paid Course) − it is another ed-tech digital platform that helps learners in their learning journeys. It is a paid course, and the user is provided with a certificate upon completion. Along with this, various reading materials and videos are provided to the user for better understanding. The course level is for beginners or maximum intermediates. Various courses that you can find on the channel in the digital marketing domain are −

All it needs to succeed in the business world today is the willingness to learn. We have provided with you many free options through which you can start your digital marketing career or expand the same. Never shy away from investing time and money in your future, it will always reap you happiness and success.