Public relations officers also known as public relations or communications specialists, facilitate relations between organizations and the public. They may work for corporations, non-profit groups, or government agencies.
Degree: One does not usually need a very high-level degree. A foundation level degree is acceptable. MBA is a huge add-on, although.
Start Low: One may start as a public assistant, and then become Public relations officer.
Confidence: A qualification in such professions would be Confidence and self-motivational skills. These do come under the banner of soft skills, which are a necessity in this field.
Excellent Communication Skills: If one lacks the flair of speaking like a good orator, one is bound to have a stagnant growth in this field.
Ability To Work Under Pressure: Often, one may not perform well under stringent deadlines. But in this case, it is imperative to be good at performing productively under pressure.
Certification: Optional certification is available from the Public Relations Society of America and the International Association of Business Communicators. These are not mandatory, but help one outshine others.
Knowledge of Apple iPhoto or Adobe Photoshop: This is again not compulsory, but desirable in recruiting a Public relations manager.
Problem-Solving Skills: The person should be analytical and logical enough to understand basic stuff.
Teamwork: One cannot succeed alone. It is the contribution of the teamwork, and it requires adjustment and focus.
Creativity: It is said that the right part of our brain is responsible for creativity and one needs to be highly creative in such a profession.
Customer service skills
Achievement Orientated: The applicant should be result driven and not feeble-hearted.
Thus, this field is very challenging. It requires great perseverance to pursue it and be successful.