What Are Freelancing and Digital Marketing?

The pandemic has given us the much-needed push to move on to better things. Since we were forced to accept different ways of living and working, we now have various options open to us. This business world has moved towards digital infrastructure in all 4Ps of marketing. We have replaced traditional ways of marketing with our digital marketing approach, and along with this, we have also created different ways of working for the firm or business. Because of the Reliance Jio Company, which has made it possible to provide consumers with cheap internet, and the fact that most of us have smartphones in our hands, regardless of race, religion, educational status, income, or other barriers, both freelancing and digital marketing activities are successful and in demand in India.

This article will delve deeply into the concept of digital marketing, what a freelance mode of work is, and how an individual can work as a freelancer in the digital marketing field.

Digital Marketing

All the marketing activities done by the business to sell its product, services, or brand name through digital platforms are known as "digital marketing." Digital marketing can be done in various ways, and each way has its own set of consumers to target. Companies can also decide upon the digital marketing activity they should go ahead with on the basis of their product type. Some of the methods of digital marketing are −

  • Content Marketing − In this case, the company focuses on producing high-quality content for consumers to consume. Content is needed in the other wings of digital marketing as well. Companies can use videos, blogs, articles, interactive and engaging websites, or social media posts to attract consumers.

  • Email marketing − In this, the company sends information to the customers in the form of emails.

  • SEO marketing − focuses on creating websites that are going to rank highly on the SERP. Keywords, backlinks, relatable content, and just some parts of SEO

  • SEM − This is a paid form of marketing in which the company pays sites to feature their brand and products at the top of the SERP.

  • Social media marketing − a form of marketing where consumers use social media channels like Facebook, Instagram, and others to advertise their products.

  • Affiliate marketing − here the company seeks out influencers or content creators to help them promote the company’s product in lieu of commission.

Companies today are moving to digital marketing because of the following reasons −

  • It is a cost-effective form of marketing.

  • The screen time of consumers has increased.

  • Consumers today prefer buying online or at least searching for information online.

  • Companies can save a lot of money by going online.

  • Companies can reach a wider target audience and others.

Freelancing as a Mode of Working

Employees today are tired of coming down to the office 5 days a week, sitting on a chair for around 9 hours, and then doing that repeatedly for all of their working lives. People nowadays want to prioritize work-life balance while also earning a living. They want the working hours to be according to their clock, and hence the concept of freelancing came in. Freelance employees or individuals can work for companies on specific tasks or projects at their leisure. They can easily enjoy their lives as well as work for the company.

Benefits of Freelancing for the Company

  • Companies do not have to bear the cost of unbillable hours or non-productive hours − With freelancing, companies only pay for the hours that the employee has devoted to the work or the total pre-decided cost of the work. They do not have to bear the extra cost, so companies can save money here.

  • There are no overhead costs − A full-time employee in the company is eligible for many benefits, and the company simply cannot figure out what to do with its employees in the event of a recession or a down phase of business and projects; however, there is no such commitment with freelancers. The overhead cost is zero, and the company can save a lot.

  • Companies can easily change freelancers − they do not have to bear the burden of mediocre or subpar work. If they are not satisfied with the quality of the work, they can easily terminate the contract or just stop giving the freelancer work without any hassle or policy implications.

Benefits of Freelancing for the Employee

  • Working as per their convenience − The most crucial advantage of freelancing for employees is the convenience of work. Employees have no obligation to be there for the company at certain hours or on certain days. They do not even have to come down to the office for work. They can work from the comfort of their own home or go on vacation and work for 2-3 hours. You can work at night or early in the morning, and you are not answerable to anyone. Freelancing provides you with eligibility and freedom and is going to boom a lot in the future. It helps you with an income and gives you the chance to pursue your dreams without having to go through the hustle. It is a great way to enjoy life and work at the same time.

  • Can be involved in multiple projects or with multiple companies at a time − You can be involved with many projects at once and be doing different things; there is no limit to your career or the type of work you are doing. You can always terminate your contract at short notice and move on to better opportunities.

  • A great way to earn income while focusing on your studies or other major activities − freelancing is the best way to earn an income if you are involved in a full-time course but can manage some time here and there. It does not require you to be present at certain hours, and you can easily pursue your studies and earn some money on the side.

  • No responsibility to stay with the company during the down phase − It is not your responsibility to worry about the policy implementation or the down phase of the company when you are working as a freelancer. You can stop working the day there is a delay in the payment, and no one is going to question your choice. It helps you learn as well as move on to new and better opportunities.

Freelancing and Digital Marketing

Digital marketing as an industry is growing at a 9% CAGR. There are many sub-profiles and technicalities developing in the digital marketing world. It is not possible for a company to hire an employee for some technical work in the digital marketing field. Today, recruitment and knowledge transfer processes also cost the company a huge amount, and hence, with freelancing as an option, companies can ensure that their work is done by experts or people best in the field, and they can just be done with it through a one-time payment. For example, if you need someone to create a website and nothing else, it would be stupid of you to hire a developer and keep him on the payroll for eternity. You can freelance this work and connect with him whenever there is a need. Pay the person for billable hours and be liability-free the rest of the time. Companies can easily hire freelancers in the −

  • SEO-related work

  • Content writing work

  • SEM-related work

  • graphic design work, among others.

Though it totally depends upon the amount of work that the company has for the person. If they can keep a person employed for even 7 hours a day for 25 days a month throughout the year, then hiring a skilled full-time employee is the best route. It is time for you to make choices, which are difficult, but I will trend with the market's needs. Digital marketing and freelancing are both such good choices. Let’s accelerate together

Updated on: 17-Mar-2023


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