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The Importance of Technical SEO for Lead Generation
Technical SEO involves practices to optimize the technical elements of a website to rank them in search engines. Site owners often ignore technical SEO. It may be because they don't know how it helps in SEO or find it too hard to follow. In reality, Technical SEO is pretty impactful for SEO and Lead generation. In fact, without it, you don't even have a chance to rank or generate a single lead.
Promotes Error-free Link Building
Link building is the process of receiving links from other websites. It is a seal of confidence provided by other websites about your content. It tells Google that they trust your content.
When people use your content's information, they will highlight the information or phrases with hyperlinks linking to your site. This link points from their site to your site is called link building.
However, not all links are good for you. Some links may be broken, while some could be from malicious and adult websites. This will affect your user experience as your site may show inappropriate ads associated with bad links.
This is why a weekly purge of backlinks is necessary. With technical SEO tools like Ahrefs, SEMrush, and Search Console, you can identify and block those links. Although removing them completely is recommended, it's hard to find and reach the site owner, especially those running low-quality or malicious sites.
Search engines consider links as a measure to measure the credibility and relevance of your site. Acquiring links from highly authoritative sites can improve your site's visibility. This will let more potential customers land on your page.
Usually, google assigns you a rank in a couple of keywords. If people landing from those keywords engages with your websites, google will start assigning more keywords to your site on the rank page. As your number grows, your visitors, including potential customers, will also increase.
It Makes Your Site Discoverable to Search Engines and Users
You cannot generate leads until your site is visible to the users. Your site won't be visible to your users unless the search engine wants it. To get featured on the search engine results page, your site has to pass a specific checklist. The first step is to get crawled by search crawlers.
When you publish content or create a new page, search engines' crawlers crawl your webpage. They do that to inspect it, check all the links on your site, and understand what your site is all about. After that, they index the site in the search engine. This is how your site appears in the SERP, and users discover it.
The role of technical SEO is to make your site crawlable and indexable. It fixes all the coding and linking errors hampering crawlers from entering your site.
It Improves Your Page Loading Speed
The page loading speed of a site plays a significant role in search engine ranking. Although not directly but indirectly. As you know, google creates its ranking algorithm to improve users' experience. Anything that can ruin a user experience is considered harmful to search results ranking.
So, if your page loads slower than the average time (3 seconds), users will likely move to your competitors. This is how you lose your leads. If this continues for a long time, your average number of visitors will decrease. When Google sees that, it will consider your website inferior. This way, you end up losing your search engine rank too.
Technical SEO Involves Steps that can Improve Your Site's Page Loading Speed
This involves steps like −
Implementing lazy loading
Using compressed images
Removing unnecessary Scripts
Using lightweight codes
It Improves Site Structure
Finding your site (crawling and indexing) is not the only thing search engines do when they get to your site. They look for your site's structure to understand its content. A good site structure can have a positive impact on your lead-generation efforts.
The structure of your site determines how users interact when they land on it. If your visitors like interacting with your site, they will likely make a purchase. At least they will subscribe to your newsletter. If they like your products, they may add them to their cart.
More engagement means more credibility and less bounce rate. This further tells search engines that your site content is up to the mark as users spend time making transactions. As a result, search engines will increase your site's search ranking and drive more traffic and lead.
Technical SEO makes it easier for you to add an engaging, resource-friendly, and easy-to-follow structure. For example, lazy loading saves many resources and increases page loading speed.
In lazy loading, the images and other data-heavy elements load as per the users' requirements. The images only load when you scroll down to a specific spot. This is also known as 'infinite scroll.' This picture is helpful when you have a large number of images on your page.
Finally, by utilizing technical SEO, businesses can create a more efficient customer journey that can optimize all aspects of their marketing strategy from start to finish. Technical SEO should thus remain an integral part of any successful lead generation effort.
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