The 10 Best Social Media Marketing Courses (Free and Paid)

Without a strong presence on social media platforms, such as Facebook, Instagram, or Twitter, you might not be able to reach out to your customers and generate leads. There is a learning curve that comes with being on these platforms, and it is important to take the time to learn how to use them effectively. One of the most important factors that businesses should consider when it comes to developing and sharing content is having the necessary knowledge to build a loyal following.

Looking to start a career in the social media marketing or build job-ready skills? There are a variety of online courses that can help you get started. We've found the most credible ones for you. Social media marketing courses can help you improve your skills and launch a career in the field of marketing management. According to a recent report by the Bureau of Labor, there will be a 10% increase in job opportunities for marketing managers within the next decade.

Why Are The Best Social Media Marketing Courses Important?

You should take a social media marketing course to learn how to effectively utilize it and stand out from the crowd. This will allow you to demonstrate your skills and knowledge in the job market.

10 Best Social Media Marketing Courses

Fundamentals of Digital Marketing by Google

Over 300,000 individuals have taken the Google Digital Marketing certification, which includes two social media marketing modules. It also offers courses in web optimization, SEO, and mobile marketing.

The goal of these courses is to help individuals develop web pages that are optimized for search engines. It's a win-win situation since learning how to improve pages for free on a popular search site will let you add a digital certificate to your LinkedIn profile.

Social Media Marketing Professional (Meta)

The professional certificate offered by Meta is designed for individuals who are new to social media marketing. It is a complete beginners course that does not require prior knowledge or experience. The American Council on Education (ACE) has accredited the program.

The course is designed to introduce students to the fundamentals of social media marketing, including how it works. It features a variety of practical examples and assessments, and it will also give participants the opportunity to apply the knowledge they have gained to a real-world situation. Most students can successfully complete all of the courses in about seven months. To review the course materials before signing up for a paid plan, you can get a free trial.

Social Media Certification by HubSpot

The top free online course on how to build effective social media marketing strategies is offered by HubSpot Academy. It takes about five hours to complete and features 39 lessons, 34 videos, and over 30 quizzes.

This course is designed for experienced marketers and those who are new to the world of digital marketing. It features a variety of topics that will help students develop their skills in content marketing, digital marketing, and personal relationships. In addition, it will teach them how to measure the ROI of their social media investments.

Social Marketing Training (Hootsuite)

The goal of the social media training course from Hootsuite is to provide a comprehensive overview of how to use social media effectively. It covers various topics, such as how to optimize your social media profiles, as well as more advanced ones like advertising on social media. With this course, you will learn how to implement strategies immediately.

PPC University by WordStream

WordStream has created PPC University, a free online course that will teach you everything you need to know about PPC, also known as pay-per-click marketing. This is a complex topic that can be very confusing for new users.

WordStream has created a variety of educational tools that will help you understand how to advertise on various social media platforms. These include YouTube, Instagram, Facebook, LinkedIn, and TikTok. There is also a lot of information about how to run effective social media ads, as well as best practices when it comes to using these platforms. In addition, you'll learn about the metrics of social media ads and how to measure their effectiveness.

Social Media Marketing MASTERY (Udemy)

The course is designed by Courseenvy, and it features 8 hours of video content. It also has a variety of articles and resources, and it's a must-have for anyone who is looking to improve their social media marketing skills.

This course has interactive tools, allowing participants to ask questions and get answers from instructors in the discussion section. It has garnered over 11,000 reviews, making it one of the most popular courses on Udemy.

Social Media Specialisation by Northwestern University

One of the best resources for people who are new to social media marketing is the Northwestern University course, which covers the various strategies that you need to grow your following and expand your reach. It also provides a comprehensive overview of lead nurturing and social listening. This is very important since email marketing is often associated with lead nurturing, but it can be done in a similar way on social media.

Social Media Marketing Course by eMarketing Institute

EMarketing Institute was founded in 2014 to help people get their digital marketing certification regardless of their income level. Unlike other companies that offer similar courses, they do not require anyone to pay for their certification. They have a number of free digital marketing courses to choose from. Along with that, they also provide a variety of in-depth materials that are designed to help you succeed in social media marketing.

Social Media Marketing Specialisation (Coursera)

The Social Media Marketing specialization by Coursera is a collection of courses that explore the various facets of social media. Each course features hands-on projects that will help you get your certification.

This course will teach you everything you need to know to become an effective influencer on social media. It includes a variety of practical exercises and assessments that will help you understand how to use social media marketing effectively.

Online Advertising and Social Media by the University of Maryland

You can choose from a variety of business topics that you can take classes on through edX. One of these is social media advertising, which is part of the University of Maryland's online marketing program. It features a data analysis approach that will allow you to make informed decisions with regard to your social media strategy.


People who want to learn more about social media marketing can take advantage of the many online courses that are available. Some individuals choose to take these courses because they want to grow their businesses, while others want to improve their skills in order to get a promotion or switch careers. Others merely enjoy learning new things.

Social media is becoming more prevalent in every industry, and if you are planning on becoming a social media consultant or an entrepreneur, then you need to learn how to use it. There are many training courses that are designed to help you get started, but before you can start implementing effective social media marketing techniques, you need to get real-world experience.

Updated on: 10-Apr-2023


Kickstart Your Career

Get certified by completing the course

Get Started