Rural marketing involves a bunch of processes that includes developing, pricing, promoting, distributing rural specific product and service which satisfies the consumer demand and also achieves organizational objectives as expected from the target market. This is a brief introductory tutorial that explains the strategies applied in the rapidly growing area of rural marketing. This tutorial also throws some light on the programs and measures for rural development.
This tutorial will be useful for those who wish to acquire knowledge and understanding of the motives of consumer behavior that helps an organization in seeking better and more effective ways. Professionals of marketing, especially rural marketing, aspirants of rural marketing, regardless of which sector or industry they belong to, can use this tutorial to learn how to apply rural marketing strategies in their respective organizations.
To understand this tutorial, it is advisable to have a foundation level of marketing. However, general students who wish to get a brief overview rural marketing may find this tutorial quite useful.