Is the Digital Marketing Sector at Risk (for Digital Marketing Jobs)?

McKinsey Global Report (MGR) stated that it is expecting the digital marketing industry to add 60–65 lakh jobs to the employment domain by the year 2025, and on top of that, the compound annual growth rate (CAGR) of the digital marketing industry is expected to be around 9% for the years 2020–2026. Reading the above data, we can clearly understand that the digital marketing industry is expected to grow and provide employment opportunities. The digital marketing industry is not saturated and is on the growth curve.

In this article, we will read more positive facts about the digital marketing industry to encourage optimism among the reader regarding the industry and its job rates. Along with this, we will also be providing you with the various career paths an individual can opt for if they are planning to dive into the digital marketing field.

Some Digital Marketing Statistics from Well-known Surveys

• The digital marketing and advertising industry is estimated to reach $786.2 billion by the year 2026.

• The compound annual growth rate of the digital marketing industry is estimated to be 9%

• 63% of businesses have increased their budget when it comes to their digital marketing budget for the year.

• Pay Per Click (PPC) is giving consumers, on average, a return of $2 for every $1 spent

• Facebook ads and Google ads are giving the highest return on investment (ROI).

• 49% of businesses claim that organic marketing brings them the highest marketing ROI

• Email marketing returns the company $36 for every $1 spent.

• Companies are putting 72% of their marketing budget into their digital marketing budget.

• Total offline digital advertising in the year 2021 was around $1996 billion versus the spend on online digital marketing, which was around $436 billion.

• Before making a purchase decision, 93% of people read online reviews.

• Google holds 92% of the worldwide search engine marketing share.

• 45% of shoppers prefer buying online to going to a retail store to purchase the goods.

• Around 52% of businesses use marketing attribution reporting as a form of reporting.

• Digital ads are increasing brand awareness by 80%.

• A person is 59% more likely to buy a product after seeing something on a display ad and researching it.

• PPC generates twice as many visitors to the website as SEO does.

• Social media marketing accounts for 33% of digital marketing spending.

• 4.7 billion people in the world out of the 8 billion people are on social media.

• After seeing a display advertisement, the likelihood of searching for brand-specific keywords to learn more or make a purchase is around 155%, and others.

Various Digital Marketing Careers

One pointer to keep in mind before understanding the various career paths is that organizations are going to merge two or more job roles, can have micro-job roles for each function of digital marketing, or can just hire one digital marketer for all their needs. It totally depends on the size of the company and the need for digital marketing activities within the company. As a result, individuals should not be rigid or stubborn about their designation and work, but rather seek opportunities where they can learn more and be fairly compensated for all of their deliverables.

• A content writer or content specialist − The role of the content writer is either to create original content for the company or curate the existing content present on the internet to meet the marketing needs of the company. A person must have excellent communication skills (both written and spoken), creative thinking, and passion.

• Search Engine Optimization (SEO) specialist − SEO helps or improves the ranking of the company on various browsing sites. It is very important for the company to develop SEO-rich content. The individual is primarily concerned with the keywords that should be used, backlinks, and the presentation of the content in accordance with the algorithms of the browsing site. Google today has more than 200 updates to decide upon the ranking of the page on the Search Engine Results Page (SERP), and the work of the SEO specialist is to align its content to the updates and rank high because more than 75% of the users will not even skip the first page while making a search query.

• Search Engine Marketing (SEM) Specialist − This is a person who looks after the paid advertising of the company. Which keywords to target, how are the keywords performing, which content to sponsor on the website, the digital return on investment (ROI), conversion ratio, and others? Pay-per-click (PPC), cost-per-thousand-impressions (CPM), Google ads, and click-through rate (CTR) are just some of the models that a company can use. It is among the 10 fastest-growing jobs in 2023.

• Email marketing specialist − email marketing works wonders for B2B companies, high-end technology sellers, or companies that are targeting corporate consumers. Designing effective email campaigns requires effort but is very easy when compared to other promotional techniques. You can help the company by customizing every email and creating impressionable and engaging emails through your basic knowledge of HTML, CSS, and JavaScript, and thus take on the job of an email marketing specialist.

• Graphic designer − Every company needs a visual artist to develop interactive, aesthetic, and engaging graphics for the company’s digital marketing initiatives. This is an excellent job for freelancers as well as full-time employees and is very much in demand because the company needs visuals for all its initiatives, be it on social media, the company's website, or emails.

• Research analyst − This person helps the company by providing it with research based on data and surveys on what consumers might like. They provide the content creators with raw but relevant information, and the content creators use that information to design refined content for marketing campaigns and other purposes. It is there in multinational companies or companies with a very process-oriented approach.

• Social Media Managers or Social Media Strategists − these are the people who help the company develop its social media strategies, decide upon the social media calendar, and analyze the impressions of each post. He is the person who keeps the entire social media team, or the social media activities, aligned.

• Digital Marketing Specialist or Digital Marketing Manager − He is the person responsible for allocating the entire digital marketing budget to the various wings of digital marketing as per the product, the consumer, and the client's needs. He is the one who develops strategies and monitors them accordingly. This is the most promising job for both big and small companies.

The digital marketing industry is currently in a booming stage. It is growing by leaps and bounds, though the industry does not require traditional marketers but rather someone who can produce extra for the company. The market is looking for creative people with tech knowledge. Someone who understands the backend of the website and is skilled at the front-end design of the website. To shine out in the crowd of digital marketers, our suggestion would be to never stop learning. Something or other should be on your learning plate, and along with this, keep practicing your newly acquired skills on the job.