Is Symbiosis University Good for Distance Learning in Digital Marketing?

Digital marketing is becoming an essential part of the business world for almost all businesses operating today. It is crucial for employees to upskill themselves with the knowledge of digital marketing. An individual can opt for digital marketing courses from various renowned institutes in India or other countries.

In this article, we will be discussing some of the pointers that an individual should keep in mind while choosing their institute for distance learning in digital marketing and important points of consideration for Symbiosis University’s distance learning digital marketing course.

Some Points to Consider While Making Your Choice for a Distance Digital Marketing Course

• Various accreditations − Symbiosis University’s distance digital marketing course is not accredited by AIU, Symbiosis International University, or other state-level universities, and hence it cannot be considered equivalent to a postgraduate degree or master’s degree when you are going to apply for your Ph.D. course or when you are going to apply to start learning in foreign countries. So if your target is to use that course as a master’s degree, then it would be the wrong decision. If you are planning only to move ahead with a certification and learning curve, then you can surely go ahead with Symbiosis University’s distance digital marketing course.

• Brand name and community value of the institute − The name of the institute is frequently used to assess an individual's learning curve and knowledge. If you are planning to enter the job market as a fresher or are going to change your career line, it is important that you get your certifications from a reputed college. Symbiosis University has a good name in the market, and there are other colleges that you might consider as well for your distance learning in digital marketing in India, including NMIMS, IIM Calcutta, IIM Bangalore, IIM Ahmedabad, the Indian School of Business, SP Jain, IMT Ghaziabad, and others.

• Course flow graph and knowledge transfer − Before deciding upon any college or course that you are going to pursue, it is very important for you to go through the learning flow. In this sense, what topics are they planning to cover? Are these topics in alignment with the current digital marketing industry? And what certifications will they be provided for completing each topic? For example, if you are planning to learn keyword research certifications from MOZ.com, Google Analytics, and SEMrush, these will be helpful to you in the future. Try to obtain as many certificates as possible during your learning curve because these certificates are going to hold a lot of value when you are entering the job market or at the desk of the interview panel. Some of the others could be certifications from Canva, Facebook, Instagram, LinkedIn, and others.

• Missing experience and interaction − distance learning is a great option, and technology has made it possible for us to sit at home and get all the knowledge and certification we need. But something that is really lost in between is the amount of interaction, the class hustle, and the brainstorming sessions. New technologies are coming up, and institutes are trying to cope with these issues as much as they can, but the gap still remains. So if you have made up your mind, please ensure that you are choosing good institutes for your distance learning in a digital marketing course. Symbiosis is a good option because the faculty and the learning materials are delivered to your doorstep.

• Placement opportunities or internship opportunities − It is very crucial for you to have clarity on if the institute is going to provide you with a 100% placement guarantee and if it has opportunities to help you get live projects and internships. Since digital marketing is a vast world and there is so much to learn, it is not humanly possible for you to remember all the knowledge you gain in a given time frame and then apply it to your job. Therefore, it is very essential that you put your knowledge and skills to use and better yourself during the course. Please look into the median salary records of the institute; the average is being distorted because of the extremes. Check out the hiring partners of the institute and talk to a few people who have taken the distance learning digital marketing course from the institute to better understand the situation. Since you will be missing out on classroom learning, it is important for you to have live projects, internship experiences, and a job at the end of the course.

• Flexibility of the sessions − If you are a working professional or a freelancer, it becomes very critical for you to learn about the flexibility of the sessions, classes, doubt-clearing sessions, brainstorming sessions, and others. It is mandatory for you to receive your class recordings by mail, and they should be accessible to you at all times. Please clear these doubts before enrolling in the course to ensure complete clarity.

Symbiosis University’s Distance Learning Program Offers a Digital Marketing Course

• Course name − The university provides the students with the Post Graduate Diploma in Digital Marketing. There are no specific undergrad courses that the university offers in digital marketing, as mentioned on the website.

• Eligibility Criteria − Anyone with a graduate degree from any stream, people who are in the final year of their post-graduate degree, and international or SAARC candidates from esteemed universities can apply for the course.

• Duration of the program − The course typically lasts one year.

• Registration period − For students, the registration period lasts one and a half academic years.

• Learning curve or course structure − the entire course is divided into two semesters that happen at an interval of six months. Various topics that are going to be covered in that year are:

  • Search Engine Marketing (SEM)

  • E-Customer Relationship Management

  • E-Supply Chain Management

  • Internet and Web Optimization

  • Integrated E-Marketing

  • Search Engine Optimization (SEO)

  • Online market research

  • Social media marketing

  • Email marketing and mobile SEO

  • A project to gauge the knowledge of the topics mentioned above will be given to the students.

• Application fee − For the general category of defense people, parliamentary people, and police people, it will be Rs. 1200, and for the foreign students, it is going to be US $100.

• Payment method − the payment of the course fee can be done either in two installments or as a one-time payment.

• Payment amounts for various categories are −

With the pointers mentioned above and the details regarding Symbiosis University’s distance learning in a digital marketing course, we believe that you are in a better position than earlier to make your choice. Please reach out to the website to confirm the details for each institute.

Please take all the factors into consideration and only then decide which institute to join. It is going to be an investment in your learning, so do not hesitate.

Akshaya Daga

Updated on: 17-Mar-2023

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