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How Will Your Experience in Digital Marketing Help Our Business?
You can read 100 articles and spend thousands of dollars and still get no results or minimal results in digital marketing. Digital marketing is art as well as science.
Digital marketers use algorithms and techniques to make their content rank, but at the same time, the creativity of the content matters as well. For success, firms need to strike a combination of both, and for that, firms should appoint digital marketers. Digital marketers, through their experience, tips, and tricks, will deliver you worthy results (website traffic, sales, more followers, more engagement on channels, and others) with minimal cost.
In this article, we will be understanding the importance of digital marketing in a business and some of the tricks of digital marketing to rank better on digital channels.
Digital Marketing and Business
In simple terms, "digital marketing" means advertising products, services, or brand names through digital platforms like Facebook, LinkedIn, Instagram, WhatsApp, websites, and other applications. It might seem like an anxious task since the company name can go viral and ruin it in hours, but it is still worth a try.
Advantages of Digital Marketing for Business
Increase brand awareness − digital marketing activities will help a brand establish itself as a reliable entity in the eyes of consumers. Today, there are myriad brands coming up every now and then, and because of the overload of information, it has become difficult for companies to position themselves in the minds of consumers. Consistent and distinctive digital marketing activities will combat boredom and position the company for consumers. This activity of brand awareness might not affect the current sale drastically, but the consumer might consider the brand in the event of the unavailability of their preferred brand or in their next purchase order. Corporate branding is very crucial, and companies are utilizing digital channels for the same. A good example of this activity would be Amul. Amul is an Indian brand selling dairy products to consumers. The company does not always advertise its products with its posts or ads, but sometimes it just helps the consumer know about the latest updates in technology and makes witty remarks regarding the same. For their engaging posts, they get a lot of shares and likes, and we see brand awareness for the brand.
Creates a loyal customer base − consumers switch between brands without blinking. When they find the other brand is more cost-friendly or their regular brand is not on the shelf. The reason behind this is that customers do not bond with the brand. Effective digital marketing campaigns will help the consumer feel more engaged with the brand and its products. Hence, this will lead to the creation of a loyal customer base. A loyal customer base is what is needed to survive in business over the long term. For example, consumers postpone their purchase of bikes or cars when their preferred brand or model is out of stock.
Cost-effective − The cost of carrying out digital marketing campaigns is less than the cost of traditional media channels. With a little budget, a company can do wonders on social media, and on top of that, companies can keep building their own profiles and create genuine traffic or inbound traffic. Digital marketing is a more cost-effective form of marketing, and more importantly, because of the digital medium of payment and the businesses going online, companies can easily provide consumers with discounts that they provided earlier to retailers (such as BigBasket, Amazon, and Blink are doing). Companies can also use data to target consumers who are most likely to buy the product and develop different advertising strategies for different consumer groups.
Measurable − One major benefit of digital marketing is that the effectiveness of various campaigns can be measured instantly and effectively. On Facebook and Instagram, one can see the effectiveness of ads easily and for free. For example, the number of impressions, the number of likes, comments, shares, and other Campaigns that are not doing well can be altered or closed as needed, and more money can be given to campaigns that are doing well.
Increased traffic on the website and other company handle − A digital marketing campaign will increase the traffic, or the number of visitors, to the company’s website and social media handles. This means that more consumers know about the product and the volume of sales. Consumers might not purchase instantly, but with a few reminders, companies can convert potential consumers into real ones.
Some Tips and Tricks for Better Ranking and More Engagement on Different Channels
It is not always money that can provide you with better reach, but here are some organic ways to increase your reach on different channels. These steps will cost you nothing but will help you gain a lot.
Use hashtags − Whenever you are posting your content on Instagram, Facebook, or LinkedIn, use relevant hashtags. You can easily find the trending hashtags for that day according to your geographical location with a Google search. In Instagram, the maximum number of hashtags that a user can add is 30, so make it a point to reach the maximum limit while posting content.
Timing matters − Whenever you are posting content on social media channels, the timing of your post matters the most. A normal reel or photo can do wonders if the timing is right. Timing basically means when the users are most active on the channel. On Instagram, when you are posting on weekdays, the best time to post is between 8 and 10 in the morning because the users are going to the office, classes, or other things, and on Sunday, it is at the peak of the afternoon. The timing might change, but this is generally followed.
Use the trending features − Always make it a point to use trending stickers, songs, and modes of posting while creating your own posts. These trending features will ensure better reach for your handle.
On your website, attach articles − For better SEO ranking and ranking on browsers' Search Engine Results Pages (SERP), companies must attach relevant articles filled with company-related keywords. This will ensure that the browsers see you more than a website selling its products, and the consumers, after quenching their thirst for knowledge, may buy your solutions to their issues. For example, a painting service company may write articles on topics like how to rewash my paint, what the benefits of whitewashing my walls are, which color will suit my room best and others.
Link your social channels − consumers generally jump between pages when they are searching for a product or company to better understand them, so it is advised for the company to link their social media channels with websites and each other. Customers can find product reviews on Instagram and more information on websites.
Digital marketing is the future of marketing. Companies have to adapt sooner or later to this sort of marketing if they want to stay relevant in the market. With digital marketing, consumers can target better and wider audiences with very little cost. Companies can also create their own presence on social media handles. It is time that companies open Pandora's Box of digital marketing.
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