How to Collaborate with Brands and Bloggers

You're in for a threat if you're aspiring to be a YouTube influencer and you want to know about the world of brand and blogger collaborations.

A brand collaboration is when a content creator is paid by a brand to produce content using the brand's merchandise. It may be a simple video or picture of an influencer using the product, a product review, or both.

For example − In this video, she is promoting a skin-care product – Dermavive. This comes under Brand Collaboration and they pay money for reviewing such products.

And the product links will be provided in the description(as shown below).

Unlike in the YouTube blogger collaborations, you will be allowed to collaborate with other famous YouTube influencers in your niche. This is an excellent way to create fresh and exciting content, and at the same time, you will be promoted on someone’s channel.

It can be quite exciting since it gives you a chance to see your channel from a fresh perspective. Additionally, having a new acquaintance over is enjoyable!

For example: In the below video, the famous television anchor Suma Kanakala is collaborated with Street Byte channel which is having 1M subscribers. This kind of collaborations will help both channels to gain new followers and views.

You can still work with brands and YouTube bloggers even if you're a micro-influencer with a small audience. This resource was created to assist writers like you in locating partnerships that complement their work.

Here is the three Best Ways for Content Creators and Micro-Influencers to Find Brands and Bloggers to Work With−

Be a Content Creator with High Quality Content

Simply said, brands don't want to collaborate with routine content producers. Make sure your content is original and distinctive. The objective is to demonstrate to the brand your distinctive proposition.

You've got a Following Already (Even a Small One)

To work with brands, you don't need to have a sizable following, but you do need to be an influencer on YouTube platform.

You should be set to go if you have a community of at least 1,000 followers that interact with your YouTube Content.

In the above example, there is a Street Byte channel which is having 1 million subscribers and now collaborates with all the famous restaurants in and around the city. This kind of collaboration will help you to earn lots of money, provide free food, as well as get you a new video every week.

As a part of collaboration, in the description box under the video, you need to provide the hotel address, contact numbers, reservation numbers, and menu, etc.

Pitching to Brands and Bloggers

When you approach a brand you want to work with something called pitching. Here are the things you need to know to make a strong pitch.

It's better to contact brands or bloggers directly through a social media platform's direct messaging feature, their website's contact form, or an appropriate email address that you may find on their website.

You should include the following information in your outreach−

• Your identity.
• Who your audience is
• What kind of Content you create
• What benefits they will get working with you
• Why you want to work with them and what you like about their brand.

Your media kit, which includes connections to your social media accounts, information about how many people you follow on each, and for bloggers, traffic and conversion statistics.

Your pitch must be descriptive, but make sure you keep it brief and simple to read.

For example: If you are planning to send brand collaboration email, there are several sample email templates available online. You can check them and create your own email that will help you land a perfect Brand collaboration for your YouTube videos. The following is the one I use and work really good for me.

Select a Video Collab Style

A YouTube Video collab can be done in any one of the four ways−

• Both Creators Make Two Distinct Videos after Meeting in person − The first video will appear on Creator A's channel, while Creator B's channel will include the second video. However, each video features both content creators.
• Both Creators Shoot Distinctively − To produce a single video, both creators individually film their scenes and trade clips.
• Both Creators Can do a Video Takeover − On one another's channels, the two creators take over a video. As an illustration, creator A might compose a video without creator B but publish it on creator B's channel. Then inventor A receives the same treatment. This works well for well-known YouTube channels with at least 500,000 followers.
• Both Creators Collaborate on a Hybrid Video − In the video for this concept, inventor A appears in the first half and creator B in the second. For instance, the creators of the video "6 Ways to Wear a Saree with Jeans" each give three suggestions in the same video.

For example, Sumaakka YouTube channel has collaborated with Street Bye YouTube channel. Both channels are having 500K + followers.

Both content creators got collaborated and created two videos featuring both of them in the video.

The above video is posted on Street Byte YouTube channel featuring Sumaakka.

Only for Dosa Lovers video is posted on Sumakka YouTube channel featuring Street Byte channel content creator Ravitej. In this way, both channels can get a great exposure and gain new subscribers.

You can even mention the fellow YouTuber channel link under your video description.

Conclusion

Growing your YouTube channel by collaborating with brands and bloggers is a terrific idea. Thankfully, influencer outreach doesn't have to be time-consuming or difficult. You can create a method for locating brands and bloggers and cooperating closely with them so that both sides gain. At the same time, your YouTube channel subscriber and views count will also increase.