Difference between Vendor and Distributor


A company's overall performance is influenced by its supply chain. Therefore, it is crucial to establish a productive supply chain that serves the needs of both producers and consumers. Long and intricate as they may be, supply networks may be made efficient via the integration of people, processes, and technology at each link. Every business involved in the distribution chain—from wholesalers to distributors to suppliers to vendors to retailers—plays an important role.

Who is a Vendor?

A vendor is someone who acquires products or services with the goal of reselling them, usually to the final consumer. Producers and other market participants may learn a great deal about the dynamics of the market from the vendors, who are in constant contact with the consumers of their goods. Business to consumer describes their connection as the final link in the supply chain (B2C).

Who is a Distributor?

Distributor acts as a link in the supply chain between the manufacturer and the supplier. In addition to providing services related to contract negotiation, warranties, and procurement processes, they are also responsible for implementing instructional programs, including demonstrations, presale training, and roadshows. Their work has a higher level of complexity than that of other employees.

Differences: Vendor and Distributor

Both Vendors and Distributors play a crucial role in the supply chain as a whole. The following table highlights how a Vendor is different from a Distributor −

Characteristics Vendor Distributor

Definition

A vendor is a buyer who acquires products or services for the purpose of reselling them, most commonly to the ultimate consumer.

A distributor is an intermediate link in the supply chain who acts between the manufacturer and the retailer.

Objective

A vendor’s job is to provide a product or service to whoever will buy it.

A distributor's focus is on the other retailers, rather than on the success of the distributor themselves.

Major focus

There is a business-to-consumer (B2C) relationship between the two parties involved.

When a distributor deals with its clients, the two parties engage in business with one another.

Business relationship

A supplier's ultimate point of contact is a vendor.

As the hub of the distribution system, a distributor plays a crucial role in the flow of goods from manufacturer to customer.

Supply chain link

Vendors and manufacturers engage with one another at arm's length.

The production and distribution sectors interact closely.

Relationship with manufacturers

The interaction between vendors and manufacturers is on an arm's length basis.

Manufacturers and distributors have a very close interaction with one another.

Market roles

Manufacturers and other market participants may learn a great deal about the industry's dynamics from vendors due to the close contact they have with customers.

Educational initiatives like demonstrations, pre-sale training, and roadshows rely on distributors to help carry them out.

As an added bonus, distributors also provide services such as contract negotiation, warranty provision, and product procurement.

Conclusion

Supply chain disruptions, such as the loss of a key supplier or distributor, can have far-reaching consequences for a company's day-to-day operations. One might think of a distributor as an intermediary between a manufacturer and a supplier.

A distributor operates as a go-between between a manufacturer and a consumer, whereas a vendor is someone who purchases products and services with the goal of reselling them. However, both are useful in relaying information about the dynamics of the market to the firms who create the items and to those that compete in the market because of their close interaction with customers.

Educational initiatives like demonstrations, pre-sale training, and roadshows rely on distributors to help carry them out. As an added bonus, distributors also provide services such as contract negotiation, warranty provision, and product procurement.

Updated on: 16-Dec-2022

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