Business Intelligence Definition, Concept, Career

Business Intelligence (BI) is a combination of software and data that generates higher quality, analysis-based reports to help drive competitive advantage. Business Intelligence is the process of collecting, storing, analyzing and distributing all relevant data - internal or external to your organization - in real time to fuel better decision making.

What Is Business Intelligence?

Business Intelligence (BI) is a set of processes and technologies used to convert raw data into meaningful information that drives profitable business actions. Business Intelligence software and services are used to transform data into actionable intelligence and knowledge by operating on massive volumes of unstructured information to uncover patterns, trends, links and patterns that empower the business with competitive insight.

BI is a powerful tool that provides the data and answers you need, to make better business decisions hands-on. BI tools perform data analysis and create reports, summaries, dashboards, maps, graphs, and charts to provide users with detailed intelligence about the nature of their business.

Why Is Business Intelligence Important?

Business Intelligence is the process of organizing data and information for a company's needs. It allows companies to access data that was previously hard to find and can be used for more strategic decision-making. Business Intelligence isn't just about using numbers - it's about using data to understand the market, determine what your competitors are doing, and improve on the product or service you offer.

Improved Visibility

A Business Intelligence system helps you to easily analyze and explore the performance of your operations and identify areas for improvement. Business Intelligence solutions capture, visualize and communicate in real-time data from sources such as financial systems, networks, external databases, and mobile devices. They provide actionable insight into how your organization is performing against business goals.

Efficiency Improvements

Business Intelligence Systems are one of the many ways BI can help improve organizational efficiency. With BI systems, companies can share vital information across departments with ease, saving time on reporting, data extraction, and data interpretation. Business Intelligence systems allow organizations to eliminate redundant roles and duties by allowing employees to focus on their work instead of focusing on processing data.

Real-Time Data

With BI software, data from across your organization is available in real-time on a centralized platform. Users can access the information through various means including spreadsheets and charts, scheduled emails, and interactive dashboards that allow for rapid analysis. Business Intelligence software helps you monitor key areas such as marketing performance, finance performance, and sales reports for actions that need to be taken to improve the business.

Benefits of Business Intelligence

As the value of business intelligence continues to grow, companies are finding myriad ways to use it. From helping your teams improve efficiency and effectiveness to improving communication with customers, you can use BI to help drive your company forward in any direction. There is no limit on what you can accomplish with BI.

With the help of BI, companies can experience many benefits such as faster, more accurate reporting and analysis and improved data quality. These benefits will help improve the efficiency of their business models, and increase employee satisfaction within your organization. Additional benefits, such as reduced costs and increased revenues can be achieved by being able to make better business decisions, thanks to a more complete view of project performance across every aspect of the business.

Now, let us see a few examples of BI as.

COCA-COLA Bottling Company

If a business and its users can find data together, analysis is much easier. With Salesforce transformation services, companies can automate their reporting processes and save time, money and valuable resources. Not only does this deliver value to customers, but it also saves your company money, while improving productivity by reducing training time and other costs associated with manual processes.


Technology can be used to simplify the supply chain process and make it more efficient. Business Intelligence software is powerful, easy-to-use, and customizable to suit your needs. Monitor metrics across industries, compare different routes and optimize processes so that the right products are delivered in the right quantities at the right time at the right price.


Business Intelligence dashboards are the best way to provide access to complex data and information. Sales managers use BI dashboards and KPIs to monitor revenue targets, sales rep performance and the status of the sales pipeline; product managers use BI dashboards to monitor product inventory and supply chain data; accounting managers, use it to track time spent on different tasks.

Data scientists and analysts

Leaders who make strategic decisions about their companies require powerful analytics tools that are central to their success. These are the data-driven professional analysts who use centralized company data paired with powerful analytics tools to understand where opportunities for improvement exist and what strategic recommendations to propose to company leadership.

Career path in Business Intelligence

Business Intelligence Analyst

BI analysts develop a complete understanding of business processes, data warehouses, production systems and departmental databases. They complete a variety of tasks within the BI group including creating and supporting projects, modeling and maintaining data warehouse architectures and providing development services to other disciplines in their organization.

Business Intelligence Developer

BI Developers are responsible for designing, developing and integrating data warehouse solutions for a variety of clients in a variety of industries. They ensure that the BI system is fit for purpose, according to industry standard requirements, by designing and creating all the ETL components needed to support a business process.

Business Intelligence Manager

BI Managers work in teams to design and implement BI and analytics solutions. They are responsible for integrating business data and intelligence into business operations, using advanced data processing tools, such as Hadoop, NoSQL databases and other platforms. They also provide strategic guidance on how to combine diverse data sources. In addition to working with developers, they often lead projects related to implementation troubleshooting, unit testing, integration testing and deployment.

SQL Server Business Intelligence

SQL is the industry standard for data management and processing. The SQL platform empowers users to access, mash-up and analyze data from virtually any source. It also allows for easy collaboration of insights using familiar tools like spreadsheets, dashboards and Power BI.

Updated on: 27-Feb-2023


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