Found 7 Articles for Google Ads

After all of your digital marketing efforts, you have created the perfect ad. You’re very confident that it will work. However, after a while, you start doing a test search and notice that the ad is next to another one that looks exactly like Godzilla. You realize that this ad has four mini-links that look like legs, a clickable discount, a store location, and a phone number. If you want to stand a chance at winning the auction, you need to fight this monster with King Kong. Here, you need to use some extensions that can make your ad stand ... Read More

Being able to keep up with Google's ad updates can be a full-time job, as they constantly change. Even though the tactics worked well two years ago, they aren't the same anymore. With that in mind, if you're planning on running ads on the web, Google Ads is a great place to start because it has been well-designed and has a lot of features that make it incredibly easy to use. Even if you have a small budget, Google AdWords is a good option. There is a gamut of benefits to using Google Ads, it can help reach new ... Read More

Digital marketing replaces the old school of traditional marketing that followed manual efforts. The reasons include good reach, user-base customers, engagement, and less time consumption. The best part is there are several tools, software, and program that ease the marketing process without the intervention of humans. Read the post to learn about the top digital marketing tools and automation. We will focus on the best tools for digital marketers with human creativity and machine intelligence. Digital marketing can be controlled through software and programs that help marketers to do the tasks without much interference from the human brain. You only ... Read More

Disapprovals from Google Ads are not rare. They happen because of an automated review process that doesn't think through the context of the message. In most cases, they are mistakenly labeled as incorrect. Nonetheless, I would recommend not taking them personally. It can be very frustrating when your ad is down and you need it back up and running quickly. In this article, I'll talk about how to fix these issues. If you repeatedly violate Google's terms, you might be subject to having your Google Ads account suspended. This means that your company's ads will not be shown on ... Read More

Remarketing is a process that involves identifying and retargeting users who have previously engaged with you through a list of mobile-ad IDs or cookies. This method works by creating a list of users that are most likely to convert based on their behavior on your site. You can then use these audiences in your ad accounts, such as Google Ads, Display, and Video 360. Identifying Behavior for Remarketing Behavioral criteria can be used to describe the actions that a user took on a particular site or app. Broad criteria can be used for actions such as opening a new ... Read More

Running an online business is not always easy, especially when the algorithms of search engines and social media platforms are constantly changing. Google, for example, makes thousands of updates to its search algorithms every year. And it's challenging for marketers to stay updated to and implement each of them in their strategies. Competing with eCommerce giants like Amazon, small-scale online marketers often struggle to allocate their budgets across the right digital channels. While boosting one's organic reach is important, investing some percentage of the marketing budget in running impactful PPC ads is also crucial. PPC ads can boost your ... Read More

We see Google ads appearing on search results almost every day. You may also be familiar with Google Ads and may have used the platform to run paid ad campaigns to boost your e-commerce reach and conversions. However, if you want to learn more about the factors affecting your ad rankings and the tips to do it correctly, you are in the right place! AdRank is an intricate formula that Google advertisers use to rank or order their ads and campaigns on the search engine results pages. Ads with the hugest AdRank show up higher on the search results ... Read More