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Found 44 Articles for Contemporary Fashion
1K+ Views
Forecasting for any industry is one of the most essential elements, as it helps to design present industrial model, strategy, and future plan as per the demand of society in the present as well as in the future. Forecasting normally involves predicting future demand for respective products to inform production, inventory management, and pricing decisions. It helps companies make informed decisions by considering various factors such as historical sales data, market trends, seasonality, consumer behaviour, and economic indicators. The accuracy of the forecast depends on the quality of the data, the method used, and the ability to identify and ... Read More
133 Views
The modern fashion industry is built on several key elements, including creativity, innovation, marketing, and sustainability. Designers and brands must constantly adapt to changing trends, consumer preferences, and technological advancements to remain relevant and successful in a highly competitive market. At the same time, they must also address the environmental and ethical impact of their practices to appeal to a socially conscious consumer base. The Cornerstones of The Modern Fashion Industry The following cornerstones define the modern fashion industry and will shape its direction in the years to come. Creativity − The fashion industry is driven by the ... Read More
7K+ Views
Zara is a fast-fashion retailer founded in 1975 by Amancio Ortega in Galicia, Spain. With a vertically integrated business model and quick response to customer demands, Zara has expanded globally and become one of the leading fashion retailers in the world. The company has embraced e-commerce and sustainability and continues to innovate, staying ahead of its competitors. Business Model of Zara Zara follows a fast-fashion business model that emphasises responding quickly to changing trends and customer demands. The company has a vertically integrated business model, allowing it to control all aspects of production, from design to manufacturing to ... Read More
9K+ Views
Erling Persson established the business in Sweden in 1947 under the name "Hennez, " which translates as "hers" in the local tongue, because at the time it solely offered clothing for women. After ten years, the business began to expand in Norway, a neighbouring nation, and began making clothing for men as well. His sons, Stefan Persson and Helena Helmersson, currently oversee the business. Historical Background and Development It can be studied under the following sub-headings History − H&M (Hennes & Mauritz) is a Swedish multinational retail clothing company founded in 1947. It initially started as ... Read More
556 Views
The fashion business has continually faced a number of difficulties as a result of internet development and digitization in the twenty-first century. While social media’s popularity is still rising, a new player in the fashion business has emerged along with the medium they control: the fashion blogger and the fashion blog. Millions of social media followers gave bloggers a position of power, allowing them to shape the opinions of their audience. Fashion bloggers can influence their followers’ thoughts, offer a variety of fashion product reviews, and take part in the decision-making processes of consumers thanks to the popularity of ... Read More
191 Views
This article offers an interdisciplinary approach to fashion theory. This study’s central claim is that the relationship between relationships, cultural practises, institutions, and production structures may be seen in the way that fashion demonstrates these relationships over time. Along with highlighting instances of opposition, conformity, distinction, and symbolic resistance, the social meanings of the “things of culture” are continuously renegotiated in their relationships with one another and with the setting. They convey changes in societal structure, which are clearly visible in the fashion industry. Because fashion theories are still fragmented, social scientists would need to collaborate in order ... Read More
436 Views
Fashion is an ever-changing phenomenon that has an impact on practically every area of our lives, including language, furniture, housing, automobiles, clothes, cuisine, and many other things. There are trend setters and trend followers with varying degrees of adaptation, but in this context, the term “trend” refers more broadly to style and design, which can be influenced by cultures, society, or a variety of other variables, of which fashion is one manifestation. In contemporary culture, fashion has emerged as one of the most significant facets of existence. Fashion has taken on a significant role in modern life; it now affects ... Read More
997 Views
The way a person dresses communicates a lot about their sense of style and personality. In addition, fashion shows how ideas develop through time, starting as fads but eventually becoming accepted as styles in society, which are a more rigid and established version of their former forms. What Fashion as a Social Phenomenon Defines? Fashion is a social phenomenon that draws individuals from all walks of life because it encourages interaction and brings people together. Many spheres of human endeavour and thought share a commonality with fashion. High-status consumers (including celebrities) and affiliated fashion designers, as well as fashion ... Read More
56 Views
Any lady who sees this collection can be inspired to become a true jungle-bold priestess. Blumarine’s fall 2010 collection is a true rock-chic event. The use of black and beige tones creates a powerful yet incredibly exquisite image. The models are also sporting other traditionally masculine characteristics like motorcycle jackets, big-shouldered blouses, and suede. The fringing in this gorgeous photograph reveals a yearning for seduction. It is advised against using bright lip colours or any eye makeup on the eyebrows when applying heavy dark brown and black smoky eyes. This is due to the intense eye makeup, which ... Read More
2K+ Views
In the area of fashion, the concept of identity is one of the most fascinating and divisive. The way we depict our contradictions and ourselves in daily life is intricately linked to the development and reconstruction of our identities. People communicate their identity and aspirations through their choices in clothing and personal style. The desire of certain people to stand out from the crowd gave rise to fashion. In an effort to stand out, they used and wore items that attracted other individuals, who went on to purchase their own as a result. However, fashion evolved into a fancifully ... Read More