When companies decide to move out of their comfort zone for business expansion and more market share, they have to take up various calls. These calls are difficult and have their own set of pros and cons to offer the company. Companies can no longer be the leading player in the local market and be satisfied because the competition that they are getting is from around the world. Today, brands like Amazon, Flipkart, Ajio, Blinkit, and others make it possible to deliver every international brand to your doorstep with the utmost efficiency. When the competition is international, companies also have ... Read More

We are all interlinked and interdependent on each other. Nothing in this world can work and thrive in solitude. Today, we have products from all over the world available at our nearest supermarket or ration store. This is possible because of privatization, liberalization, and globalization, but along with this, it is also possible because of the holistic marketing approach taken by the companies. Companies have now understood that they cannot operate if they have just one goal, i.e., profit. For companies to survive and thrive in this cutthroat environment, they have to care about their customers, profits, employees, stakeholders, and ... Read More

Different concepts are emerging every now and then in the marketing domain because of the globalization of businesses. Marketers have to understand how consumers are behaving, why they are behaving in such a manner, and what companies can do to alter their behavior in favor of the company. Chasing the long tail is one such attempt to understand the revenue breakdown. Chasing the long tail in Marketing was written by Chris Anderson. Chris Anderson is the editor-in-chief of Wired magazine. Through chasing the long tail, Chris Anderson wants to convey how the shifting paradigm from offline marketing to online marketing ... Read More

Brands cannot ignore the fact that customers today are spoiled with choices. They have similar offerings or identical offerings among the various competitive brands worldwide. Today, the competition is not only your neighboring brand but all the brands on the internet. With the overload of informational and promotional content, consumers have decided to turn a blind eye. By blind eye towards advertisement, we mean that even if you show promotional content to the customer or during a show that he was intently listening to, if you ask them about the product offering or brand name after the promotional content, ... Read More

When addressing employee well-being at work, employers frequently highlight the benefits of health care. We now realize that employee health encompasses a lot more than being ill. In order to improve employee well-being at work, all employees' health must be improved. Several dimensions of well-being that are critical to the health and performance of people and workers must be taken into consideration in addition to physical well-being. Many organizations are becoming aware of the connection between employee well-being and performance and, ultimately, business outcomes as a result of the recent COVID-19 epidemic. Employers had to come up with solutions to ... Read More

Companies may increase their returns on labor investments and boost overall profitability by making investments in the training and development of their employees. L&D is a wide phrase that refers to all organizational professional development, and it is regarded as the central role of human resources (HR). Both formal, instructor-led training programs and unofficial, employee-led learning are examples of this. Training and development, performance and learning, and talent development are some other names for L&D. Importance of Learning and Development Today The advent of new technology in the workplace will only raise the significance of staff training and development. Organizations ... Read More

In human resources (HR), the idea of employee engagement is concerned with how engaged and devoted employees are to their work. Employees who are engaged are invested in their jobs, the success of their companies, and the value of their contributions. Workers who genuinely care about their jobs can link personal accomplishment to successful corporate outcomes. To engage employees, a firm must provide a comfortable environment where everyone can perform their best work every day, adhere to the vision and values of the organization, and be inspired to contribute to its success. Employee dedication and connection to an organization are ... Read More

As you might expect, during the past century, discrimination has been less common in the workplace. This is due to the fact that a new generation of employers, HR managers, and employees have all learned the importance of an accessible work environment. Nonetheless, there is still a problem with age discrimination in the workplace. How can ageism manifest itself? One may argue that a female CPA who is 28 years old is "too immature" to be a supervisor. An employee in her 60s is apparently searching for a job, but a job seeker in her 50s may be informed ... Read More

Any business that invests in increased training is investing in its own prosperity. Employees want their employers to provide them with continuing, helpful training programs to keep them abreast of the most recent business practices, trends, and technologies since technology is always evolving. Employees may upskill and retrain to meet future expectations, as well as increase their performance and productivity, using several sorts of employee training approaches. Employees will work in an atmosphere that is adaptive, flexible, fun, and productive if a culture of continual learning is fostered there. Employees receive the information they need to do their jobs and ... Read More

Most employees find their jobs monotonous. An HR manager will only offer one response when you question them about employee engagement. The main problem we now have is that. The era of significant pay raises, even for highly effective firms, has passed. Employee retention is a short-term issue for businesses. As a result, HR managers were forced to think of alternative motivational strategies, including off-site parties and picnic areas, anniversary and birthday football and cricket matches, cultural festivals, artwork and quiz competitions, nursing homes for employees' kids, Friday gatherings, movie tickets, and discount shopping vouchers. One of the most well-known ... Read More