Introduction Forecasting the technique by which past and present data is analysed to plan for future. There are various types and ways of carrying out business forecasts depending on the objectives and desired outcome. It can be done to arrive at a general business forecast or can be applied to forecast specifically to predict departmental outcomes. It can vary from forecasting sales for a consecutive month to predicting the rate of demand during festive seasons. Companies use a wide range of techniques and methods to for business forecasting. It can be predictions related to sales, expenses incurred, revenue or profits. ... Read More

Introduction The term ‘ethics refers to moral philosophy that emphasizes on the aspects of values and distinguishes between the better and worse. It is all about the rules of human behavior and the foundations of moral principles of life. The conceptual meaning of ethics revolves around three main divisions that include descriptive morality, ethical theory, and applied ethics. When the first division deals with the cultural background the second one focuses on moral concepts and principles. The third division of applied ethics deals with the ethical issues in our society. This applied ethics is related to the business arena where ... Read More

Introduction Business Process Reengineering (BPR) is a management tool to radically redesign the existing operational process and structure as a whole in order to obtain a substantial increase in business outcome. Role of BPR mainly focuses on analysing the intra and inter-organizational work flows, eliminate tasks that do not enhance performance or customer value and optimize the entire business process. Information technology is an integral part that caters to automation and networking linked processes that boost BPR initiatives. The result or effect of a BPR implementation would ideally result in trimming inefficient or replicated processes, bringing down costs and revamping ... Read More

Introduction Business process improvement is the constant effort of every organization alike. Process improvement leads to better efficacy and success. There are many management concepts developed and remodeled with a view to achieve optimal business outcome. Two such concepts related to boosting performance are Business Process Management (BPM) and Business Process Reengineering (BPR). Though both BPM and BPR facilitate business improvement, they are significantly different from each other. The various characteristics that distinguish BPM from BPR are detailed here. Business Process Management vs. Business Process Reengineering A group of activities that help to achieve a business goal ... Read More

Introduction Anything that helps a company to attain an edge over its competitors and attract more customers to spread its market space is termed as competitive advantage. There is a general misconception that only big business houses and global brands enjoy competitive advantage. In reality, small businesses have its own competitive advantages in the market. Small businesses are practically more agile than big businesses. They adapt quickly to volatile markets and customer preferences. Small business operates closer to its customers and hence enjoys the advantage of observing changing preferences of customers and acquiring real time customer feedbacks. This article discusses ... Read More

FXO and FXS are telecommunications interfaces that connect analogue devices to digital networks. They serve different purposes and perform different functions. FXO (foreign exchange office) is a telephone interface that connects a telecommunications service provider's phone line to a voice over IP (VoIP) gateway or private branch exchange (PBX). The FXS (foreign exchange station) interface connects an analogue device, such as a phone, to a VoIP gateway or PBX. Read this article to find out more about FXO and FXS and how they are different from each other. What is FXO? FXO is a telecommunications service provider interface for connecting ... Read More

Deciding on the right marketing activity can be a bit challenging, especially for small business owners and freelancers. With so many options, it can be hard to choose the right strategy. Before investing, it's important to know which techniques work best for your business and which ones are going strong. Over the past decade, the rise of inbound marketing has led to an increase in the number of companies adopting this strategy to convert leads into sales. It is very effective for businesses, as it allows them to reach their target audience and promote their products and services online. ... Read More

Marketing has gotten so complex that it's hard to keep up with all of the details. You see other people who are passionate about it, and you want to follow their lead, but where do you begin? There are a variety of marketing books that can help you get the answers to these questions and more. There is so much information that you can learn about marketing and PR that there is no excuse not to take advantage of it. There are plenty of resources online that can help you learn everything there is to know about marketing, such as ... Read More

Despite the rise of digital marketing, traditional methods still remain relevant and can be used effectively for any business. In this blog post, we will be talking about 9 different types of marketing techniques that can still be very effective for any company. Although some of these methods require a specific setup, they can still produce a good ROI and can be very valuable when combined with other marketing techniques. Traditional marketing techniques are still alive and well, but they need a certain setup. Those who wish to maximize their ROI should consider investing in high-return strategies that can produce ... Read More

As marketers, we have to spend our days working on various tasks, such as writing content, reporting, and putting out files. There are plenty of free online marketing tools that can help us do these activities more easily, but some of them require a lot of learning. One of the most enjoyable aspects of being a digital marketing professional is having the opportunity to use various free tools. The Race Growth System is a widely used marketing framework that enables startups, international corporations, and SMEs to develop and implement effective digital marketing strategies. This marketing can be used for ... Read More