Found 33 Articles for An Introduction to Fashion Studies

The fashion industry appears to outsiders to be no different from any other retail establishment. They can be curious as to what makes selling lumber, common t-shirts, or premium t-shirts different. Conceptually, there is no distinction because, like all businesses, it revolves around supplying clients with goods. The change is actually not just noticeable; it’s huge. Any seasoned fashion business owner will agree that overcoming the industry’s issues requires a distinctive approach. The worldwide pandemic, the swiftly evolving corporate climate, and the general economic unpredictability add even another layer of complication. It can take years and millions of dollars in ... Read More

The macro environmental elements that have an influence on the apparel industry are those that don’t directly affect small businesses or their rivals. Business owners have limited influence over these outside variables, and their efforts to change them have little effect. Instead, small businesses must adjust to various macro environmental elements, which include economic conditions, governmental influence, technological advancements, and consumer traits. Small businesses’ capacity to stand out from major rivals and their overall performance are both influenced by how they respond to macro-environmental forces. For instance, according to Duke University, the lack of some materials, like leather, may compel ... Read More

Products that replicate or copy the outside design of other goods but not their brand name or emblem are known as knockoffs. If they cause consumer confusion, they can still be in violation of trademark laws. These products are essentially counterfeits of copyrighted works, including music, movies, or software, that are used without authorization. There are knockoff products in almost every fashion-related industry sector, including clothing, accessories, footwear, and cosmetics. What is a Knockoff in Fashion? Knockoff clothing is a very exact replica of designer fashion clothing that is sold for less than the original. There is a difference ... Read More