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SSP stands for "Supply Side Platform" and is a digital marketing technique used to facilitate advertising in the online space. It allows publishers, such as websites or mobile applications, to manage ad inventory and monetize their content with automated tools. In short, an SSP is an automated platform that connects advertisers (demand side) with publishers (supply side). This connection enables buyers of ad space to bid on the publisher’s available inventory through real-time auctions. As a result, advertisers can target relevant audiences across multiple platforms at scale; while publishers are able to maximize the returns from their impressions. What is ... Read More
A social media marketing strategy (SMMS) is a comprehensive plan used to market and promote products, services, or brands by leveraging the power of various social media networks. SMMS involves the creation of content that appeals to target audiences and encourages them to engage with a brand on multiple levels. It can include strategies such as publishing blog posts, creating videos, using influencers for promotion, running campaigns on different channels, and conversing with customers/clients through comments and messaging apps like WhatsApp and Facebook Messenger. Utilizing SMMS, allows businesses to increase their digital presence, which often leads to more sales opportunities. ... Read More
Search Engine Result Pages (SERP) are the web pages that a user sees after making a search query in any search engine like Google, Yahoo!, Bing, etc. These SERPs show organic results and sponsored ads related to the keyword entered by the user. For digital marketers, understanding how this SERPs work is essential for creating an effective online marketing strategy. By optimizing content for relevant keywords, marketers can increase their visibility on SERPs and drive more targeted traffic to their website or blog. Through this guide, we will discuss what exactly is SERP digital marketing and how it helps businesses ... Read More
Return On Advertising Spend (ROAS) is a key performance metric used to measure the effectiveness of digital marketing campaigns. It calculates how much revenue is generated from each dollar spent on advertising, providing an indication of how efficient a campaign has been at generating sales and conversions. ROAS can be used to assess the success of individual campaigns, as well as overall online marketing strategies. By taking into account both the cost and the return of each ad spend, marketers can make better decisions when deciding where to invest their resources in order to maximize returns. ROAS allows companies to ... Read More
Quality score is an important metric used by Google AdWords to measure the quality of advertisements on its network. It is a numerical value assigned to each keyword or ad group in order to determine the relevance and effectiveness of the ad for that particular search query. The quality score has three components: Landing Page Experience, Ad Relevance, and Expected Click-Through Rate (CTR). Landing page experience determines how relevant a user's experience will be when they land on your website after clicking on your advertisement. This includes factors such as load time, ease of use, visual design, and customer service ... Read More
OTO stands for “One-Time Offer” and is a popular marketing strategy used by online businesses to maximize their revenue. An OTO is an offer that customers can take advantage of once, meaning they can only purchase the same product or service one time. This means that each customer needs to be targeted individually in order to increase sales and profits. OTOs are typically offered after a customer has already purchased something from you, giving them the opportunity to upgrade or add additional features at an added cost. By providing your customers with multiple options, it allows them to choose what ... Read More
Object-relational mapping (ORM) is a technique that allows developers to easily interact with databases and map objects from the application layer to data stored in a database. ORM provides an abstraction layer between application code and the underlying database technology, allowing for easier manipulation of data without writing complex SQL queries. It also eliminates tedious manual coding by allowing developers to write less code while still accessing all of the features available within their chosen database system. By using ORM, developers can focus more on building applications quickly and efficiently instead of spending time writing out tedious SQL statements. What ... Read More
Organic digital marketing is one of the most effective and cost-efficient ways to promote a business’s products or services. Organic digital marketing strategies are used by businesses to maintain their online presence and generate organic traffic from search engines, social media platforms, blogs, email campaigns, and other websites. It involves creating content that appeals to users naturally without paying for advertising space or using any paid promotional tactics. This type of marketing can be extremely powerful if it is done correctly as it results in high levels of website visits, leads generated, conversions made, and brand awareness created. The essential ... Read More
Search engine optimization (SEO) is the process of optimizing a website or web page to increase its visibility in search engines. SEO techniques can be divided into two main categories: on-page and off-page optimization. On-page optimization focuses on factors within the actual webpage, such as content quality and structure, while off-page optimization focuses on external factors that affect how other websites perceive your site, such as backlinks and social media presence. Both types of SEO are important for increasing traffic to your website and achieving high search engine rankings. On-Page Optimization On-page optimization involves all of the activities that you ... Read More
Google Analytics Remarketing is an effective way to reach out to potential customers and create a more personalized user experience. By leveraging data from Google Analytics, businesses can identify their target audience and deliver relevant ads that are specific to each visitor. Through remarketing, businesses can increase conversions, generate leads, build brand awareness and loyalty, as well as improve customer engagement. Remarketing in Google Analytics also allows for deep insights into how users interact with a website or application – providing valuable information on who visits your site and what they do while they’re there. Google Analytics offers several ... Read More