A/B Testing - What to Test?

A/B Testing is about creating multiple variations of an application or a website and then comparing all these versions using samples to determine the best variation that has the maximum conversion rate. There are different types of variations, which can be applied to a web page or an application. A/B Testing is not limited to an application or a web page only, as you can create variations for other products as well. Anything on a web page that can affect the behavior of a visitor while browsing on the site can be tested using A/B Testing.

Here is a list of A/B Testing variations that can be applied on a web page −

  • Headlines
  • Sub headlines
  • Images
  • Texts
  • CTA text and button
  • Links
  • Badges
  • Media Mentions
  • Social mention
  • Sales promotions and offers
  • Price structure
  • Delivery options
  • Payment options
  • Site navigations and user interface

There are various tools that can be used to create variations that you will read in detail later in this tutorial.