9 Free Online Marketing Tools for Every "Hands-on" Marketer

As marketers, we have to spend our days working on various tasks, such as writing content, reporting, and putting out files. There are plenty of free online marketing tools that can help us do these activities more easily, but some of them require a lot of learning. One of the most enjoyable aspects of being a digital marketing professional is having the opportunity to use various free tools.

The Race Growth System is a widely used marketing framework that enables startups, international corporations, and SMEs to develop and implement effective digital marketing strategies. This marketing can be used for both long and short-term goals. With its integrated marketing tools and templates, you can easily implement multiple marketing techniques and strategies to grow your business.

Why are online marketing tools important?

Companies can use various marketing tools to promote their services and goods. These tools help them track their progress and implement marketing campaigns. While traditional marketing techniques are commonly used to reach a wide audience, digital marketing lets brands reach specific audiences.

Through marketing, a company can interact with its customers directly. It can use various tools to collect data and analyze it. Each type of tool has a unique purpose, and businesses often have multiple options when it comes to implementing their marketing strategies.

9 best free online marketing tools for hands-on marketers

There are many types of marketing tools that organizations can use. Here are some of the best and free online marketing tools for marketers.

Talkwalker Alerts

One of the most essential tools for online marketing is Talkwalker Alerts. This tool allows you to monitor the various mentions of your clients and competitors. It can help you identify what's being said about them and their industry. Setting up an alert can be very easy, as it allows you to choose which keywords or brands you want to receive notifications about. You can also choose which channels you want to receive them via, such as email, Twitter, or a blog.

Google Alerts

Google Alerts is one finest tools to use to review mentions of their campaigns, keywords, or competitors. However, it's mainly used to analyze sites and doesn't take into account social media mentions.

Google Docs

Google Docs is one of the most useful applications that Google offers. Most of us have a free Gmail account, but most of the time, we don’t explore what other features it can provide. For me, one of the most painful aspects of using Microsoft Word is remembering to save every few minutes. With Google Docs, I can easily write my articles and keep track of all of them.

You're writing a research paper while trying to make sure that you don't miss anything, and suddenly the power goes out. You have no idea where to save your progress, or if you have a backup. You may have to say goodbye to a productive five-hour work day, but I never looked back after discovering Google Docs.


Although RSS isn't in vogue anymore, I still find it useful to keep up with the latest developments within your industry. One of the most popular platforms is Feedly, which lets you monitor the most popular posts in your feed. Even though it's not in fashion anymore, it's still a great way to keep up with the latest news in various categories.


One of the most useful tools is Grammarly. It helps in avoiding spelling and grammatical mistakes. Being too close to the content can lead to a lot of errors, and when you're not paying attention to the details, you can easily get caught off-guard. This is why it’s important to download the Chrome extension that allows you to use Grammarly.

Hootsuite and Buffer

Over the past five years, I’ve used the social media management app HootSuite, to post updates to various networks and review what others are saying. It’s one of the most popular tools for doing this, alongside Buffer. But it’s also great for keeping track of other influencers and competitors.


Several years ago, I had no idea that there were tools like LastPass. I remember writing down all of my passwords in my notebook, and I can still recall how it felt when I failed to remember my password and had to go through the whole process of resetting it. This was only possible because I was rushing to get something done and didn't have time to reset my passwords.

I discovered that there is a tool called LastPass that will automatically log you into your account after saving all of your passwords. One thing is required, just remember the master password.


The Ubersuggest extension is useful for summarizing the suggestions and autocompletes behavior in different countries. It was created by Neil Patel and is now owned by him. It is a powerful tool that shows you the monthly search volume, competition data, and CPC for various keywords. In addition, it can provide you with valuable insight into keywords related to specific phrases on GoogleTM.

Basic level SEO, website auditing, and link analysis tools are included in Ubersuggest. Beginners can benefit from its site audit features. However, it lacks some of the in-depth capabilities that are offered by SEMrush, such as keyword gap analysis and link analysis.


SocialBee is a great tool for managing your social media accounts. It’s easy to use, and it has a feature that I have been wanting to use for a long time: the ability to create a calendar inside the app. This feature allows you to organize all of your social media activities in one place. SocialBee is built on a category system, which allows you to create categories for different types of content.

The SocialBee app lets you create a weekly calendar for each of your social networks. It also allows you to select the category of content that you want to add to each channel. The great thing about this is that it only takes one set of calendar settings, and you can focus on adding content to each channel as often as you want. Over the years, the app has developed into a great tool for social media management.


Your marketing plan should be built around a proven funnel that will help boost your performance. With free online marketing tools, you can easily create a customized, step-by-step strategy that will help you achieve your goals.

Updated on: 12-Apr-2023


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