12 WordPress SEO Tips to Grow Your Organic Traffic

Over the past decade, the number of people searching for "SEO" has drastically changed. As WordPress' market share has increased, more businesses are looking for ways to enhance their website's performance. They have to innovate and create unique strategies to catch up to the competition and become the first to rank for the search phrases that are most relevant to their business. Despite the risks, it's still a strong indication that search engine optimization is alive and well, and that businesses are still willing to take risks.

Over the past decade, the evolution of search engine optimization has greatly changed. As a result, more people are now searching for ways to improve their WordPress site's performance. In this guide, we'll be presenting you with 12 WordPress SEO tactics that will help you achieve success in this competitive market.

Why Do You Need WordPress SEO?

Search engine optimization (SEO) is a process that aims to improve the visibility of web content in the search results pages (SERPs) of major search engines such as Google and Bing. WordPress SEO involves developing and implementing strategies and tactics to help websites rank higher.

12 WordPress SEO Tips to Grow Your Organic Traffic

Here are some of the best WordPress search engine optimization tips to grow your organic traffic −

Install a WordPress SEO Plugin

Although WordPress is already good for SEO, it’s still important that people use an SEO plug-in. This will allow them to have complete control of how Google sees your website. The free version of the WordPress SEO software known as "Yoast" is a clear winner in terms of popularity, but there are other options out there that can help you improve your website's search engine ranking.

Title Tags Should be Optimized

In order to improve search engine results, you should include your keyword in the title of your blog or web page. Before, experts advised putting it first, as this would help search engines interpret your message. However, due to pixel count limitations, Google only shows the first 600 pixels of the title.

Write Meta Descriptions

Although WordPress doesn't consider meta descriptions to be a factor in its SEO, they can still affect your CTR. Having a well-written and engaging meta description can help boost your CTR, which is very important for getting more traffic. If users don't bounce back to Google after visiting your site, it means that your content has been a hit, and therefore your pages will be higher in the search results.

Using Proper Heading Tags

The Googlebot uses the HTML header elements H1, H2, and H3 to determine the relevance of your site's content. One of the most important factors that you should consider when it comes to implementing this strategy is the use of a single H1 tag on each page or post. This will help search engines identify which of your targeted keywords should be used in the header. For long-tail versions, you can use the other tags.

Attention to Word Count

The saying "content is king" is still relevant in 2023. Both your visitors and Google prefer high-quality content, which is why it’s important to regularly post long-form articles. This can vary depending on your site's operation. For instance, if you're a news site, you might want to start publishing content immediately to keep up with the latest developments.

Create Key Pages to Increase Your Credibility

Although it’s not related to a ranking factor, this tip is still important to ensure that your website has the necessary key pages. Without these, you can potentially look less than credible to your visitors.

In its search quality guidelines, Google has highlighted the importance of E-A-T, which stands for expertise, authority, and trustworthiness. It is a concept that shows that a website is knowledgeable in its niche and can demonstrate authority and credibility. In addition, Google has publicly talked about how its core updates affect websites that have this concept.

Build Quality Backlinks

Backlinks are very important in WordPress SEO. They help search engines determine a website's authority and provide valuable information. Having high-authority links can also help boost a website's traffic.

Find Sites Linking to Your Competitors

Getting other websites to link to your site can be very challenging. But, it's possible that those who are similar to you have already done this, and you can find opportunities to build links in the same manner. One way to do this is to check which sites are linking to your content each day, using tools such as Ubersuggest.

Qualify Your Outbound Links

When it comes to linking to other websites, it’s important to pay attention to the link’s connection to your site. For instance, if you include links that are sponsored, they should not pass search engine optimization because they look artificial.

Add the Sponsored Attribute to Affiliate Links

Many WordPress bloggers promote their websites through affiliate links. These are typically used to track the commissions or referrals that they receive.

Unfortunately, Google often frowns on affiliate links that do not have the necessary "rel" attribute. This is because some sites have been penalized for having numerous affiliate links. One of the most important steps that you can take to ensure that your affiliate links are safe is to include the sponsored attribute. This is done through an affiliate program such as Thirsty Affiliates or Pretty Link. In addition, Google also says that it's OK to add the no follow attribute to affiliate links. However, it's recommended that you only update your links if they already have this.

SSL Certificate

You will need to install an SSL (Secure Sockets Layer) certificate on your website to use it. Even though it is a minor ranking factor, HTTPS has become the norm, and warnings will appear in browsers if a website does not use SSL.

Check for Crawl Errors

A crawl error is a type of issue that occurs when a website's visitors are unable to access it. It can be caused by various factors, such as the setup of links that are not properly formatted or server issues that prevent it from responding to the request. One way to check for these issues is through your Google account. The coverage report that Google provides will help you identify the issues that it encountered while scanning your site.

Conclusion

Getting the right hosting provider is very important for any business to succeed. In this post, we talked about some of the best WordPress SEO strategies that can be used to boost a website’s traffic. There are many factors to consider when it comes to SEO, and learning how to improve your website’s performance is one of the most important steps in building a successful business.