10 Most Important SEO KPIs You Should Be Tracking

How can you improve the effectiveness of your SEO strategy? You can answer these questions and more by monitoring the various performance metrics that you can use to develop and implement effective strategies. KPIs are a set of tools that allow you to identify which actions work and which don't. One of the most important factors that you should consider when it comes to monitoring the performance of your website is ensuring that you are spending the right amount of money on the right keywords.

KPIs for SEO are tools that help you measure the effectiveness of your efforts. They can be used to set and manage expectations, as well as identify areas for improvement. Having a set of metrics can help you keep track of how your efforts are performing and improve the efficiency of your company.

What are SEO KPIs?

KPIs for search engine optimization are utilized by marketing teams to evaluate the website's performance. It is considered to be one of the most important parts of any marketing campaign. Here are the 10 most important SEO KPIs you should be tracking, check them out.

Organic Traffic

The organic traffic metric is one of the most important KPIs that you should consider when it comes to increasing the number of people who come to your website. It can help you track how many people are visiting your site and how many of them are coming from search results. You can easily track the daily searches that are performed on your website using Google Analytics.

Conversions (Sales and Leads)

One of the most critical factors that you should consider when it comes to assessing the effectiveness of your SEO efforts is organic conversions. These are sales leads, subscriptions, and other forms of business transactions that can help boost your company's sales. Having a good understanding of these conversions will allow you to easily connect your SEO efforts with your business goals.

Before you start implementing an SEO campaign, make sure that you have a conversion benchmark. This will allow you to monitor the changes in your website's traffic. It will also help you analyse how effective your efforts are. As time goes on, it's important that you keep track of the number of conversions and the percentage of organic traffic that you're converting.

Click-through Rate

The organic click-through rate is the number of people who viewed your website's page after clicking on it. A higher organic click-through rate means more people are going to your site, and more traffic is coming to your page.

One of the most important factors that you should consider when it comes to tracking your website's performance is the click-through rate (Ctr). This metric is a simple way to measure the number of people who are clicking on your page after they have seen it on the SERP. In organic search, CTR can help you determine which elements of your meta description and title tag are most relevant to the query.

Customer Lifetime Value (CLV)

The CLV is a measure of the earnings that customers bring to a company. It helps businesses identify which activities can generate the most positive financial impact from their SEO efforts.

Search Rankings

Your website's ranking for certain keywords is very important to its success. A good search position is a vital KPI that will help boost your website's traffic and conversions.

One of the most important factors that you should consider when it comes to ranking for the right keywords is to monitor how your website is performing. For instance, if your site's "Jeans" section is doing well in search results for the phrase "black and white striped vertical skinny jeans for women," your site traffic might not improve. With the help of tools like Serpstat or Arefs, you can easily track how your search positions are changing.

Cost Per Acquisition (CPA)

The cost per acquisition is a measure of how much it costs to acquire a user. It takes into account various factors such as the cost of hiring a team, agency fees, and SEO tools.

The cost per acquisition (CPA) is a key metric to measure in SEO campaigns. It can help you identify areas of weakness in your strategy and improve the efficiency of your efforts. A high CPA may indicate that you're spending too much on content that doesn't target the right keywords or that you're not converting users.

Bounce Rate

A high bounce rate is a sign that your website's visitors are leaving after only viewing a single page. It could mean that you are not presenting your intended audience with the right content or that your page speed is not fast enough. Another sign that your website's performance is not good is if a lot of people are returning to your search engine after clicking on another page.

Average Session Duration

One of the most important factors that you should consider when it comes to monitoring your organic traffic is the duration of the session. Usually, this should be around 2 to 3 minutes. There are a variety of tools that can help you track these KPIs, such as Google My Business, SEMrush, Moz, and more.

Return on Investment (ROI)

The return on investment (ROI) is a measure of how much money you get back from an investment in an SEO strategy. It is the goal of every strategy to provide a positive ROI, which shows that the time and resources that were invested in developing and implementing an SEO campaign have been worthwhile. Unfortunately, it is very challenging to measure the ROI of an investment in SEO. Whether you are investing in it yourself or working with an agency, it can take months or years to see the results.


One of the most critical factors that search engine optimization experts and content marketers consider when it comes to ranking websites is the quality of links. Getting high-quality links is very important for any website's search engine ranking. You need to use a tool that can analyze your link quality to ensure that you’re building a strong link profile.


Since every business model has its own goals, it's hard to continuously track and measure top SEO KPIs. Instead, you should start by establishing a set of individual goals that are focused on your project. Having a well-defined set of KPIs will allow you to make informed decisions and improve the efficiency of your marketing efforts. You should start collecting and evaluating data immediately so that you can make informed decisions.

Updated on: 10-Apr-2023


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