What Will Be the Next Big Thing in Digital Marketing?

Every digital marketing strategy and trend is constantly changing, and before you can predict what will happen next, you need to keep up with the latest developments. If possible, everyone would be able to go back in time and start looking for clues about what's to come in 2023. Since we still have a long way to go before we reach 2023, we need to make a case for what will happen.

We’re about to embark on a journey that will take us into the future and examine the most prominent digital marketing trends of 2023. The next big trend in digital marketing is not just one. It’s a combination of various technological changes that are driving the industry's future. For instance, in 2016, chatbots were able to boost 24x7 sales.

Emerging Trends in Digital Marketing

Artificial Intelligence

The rise of chatbots was the first feature to capitalize on the potential of AI. They can now automate almost any digital marketing campaign. According to a study conducted by Blueshift, about 28% of digital marketers utilize AI to power their marketing campaigns.

According to a survey conducted by AppNexus, 86% of digital marketers state that they rely on AI to improve their efficiency. A study also revealed that the cost of investing in AI marketing reached $6 billion in 2018. AI is the most promising tool in digital marketing, as it can help marketers achieve unprecedented size and performance.

Voice Search

The rise of IoT, which includes smart speakers, smartphones, and smart fridges, has increased the importance of voice identification, which will have a significant impact on how we utilize SEO techniques. Is it necessary to continue using both short and long-tail keywords in order to attract searchers on mobile and desktop?

As the popularity of voice search continues to grow, it's important that you have the proper content to attract and retain users. Having high-quality and engaging content is very important to ensure that you can be found by voice search users. Both short and long-form content should be informative and conversational, and both should be regarded as equally important.

Marketing Influence

The rise of digital marketing has led to the emergence of influencer marketing. Before you start thinking about how to approach this type of marketing, it is important to understand what it is and how it works. For instance, if you watched the Fyre Festival documentary, you might have noticed how prominent celebrities such as Kendall Jenner and Bella Hadid were paid to promote this event, which never happened.

This is a type of marketing that involves connecting with people who are prominent on social media. It can help you get more leads. Although it's a bit offensive, it shows how powerful influencer marketing can be.

You can hire professionals in your field to promote your services or products. Make sure that they are honest, as people are more likely to trust individuals who are credible. You can also find a celebrity or well-known individual who is compatible with your brand and who can actively market your product.

In-App Advertisements

Mobile traffic is becoming more important, which is why it shouldn't surprise anyone. However, you might not know that the amount of money spent on mobile ads has increased by $176.35 billion since 2013.

Due to the popularity of apps like WhatsApp, which has 450 million users a day, it is easy to see how the opportunity for store and app ads will grow. According to App Annie, the revenue generated by these types of ads will reach $189 billion by 2022. This is a 2.7-fold increase from 2015's revenue of $70 billion.

User-generated Content

A user-generated content strategy is similar to influencer marketing. It allows your customers to provide feedback and insights about your products and services. However, before you allow this type of content to be used, it's important that you make sure that your customers are satisfied with the services or products that you provide.

The cost of creating content for your site depends on how much you want to spend. You can use case studies, guest blogs, and videos to share positive news about your work with satisfied customers.

For instance, National Geographic is known for using user-generated content to promote its brand. Through their photography contests, both professional and amateur photographers can participate. All of the winning images will be featured in the magazine's future issues and are eligible to receive cash prizes. A $15 entry fee can help boost brand awareness and earn passive income.

Augmented Reality

The rise of augmented and virtual reality has greatly impacted the way marketers work. At a technical level, both require a tremendous amount of work to implement. However, they are useful for providing buyers with a deeper understanding of a product or service.

Through augmented reality, potential customers can "test" your service or product. It's also a great tool for marketing. In 2018, Ikea became the most talked-about company in the world. The company released an app that lets users try out its furniture in their homes.

You will need a VR headset, which can be either the HTC Vive or the Oculus Rift. You can create a virtual environment where you can show a product or service or tour it.

For instance, in 2018, the home improvement company Lowe's Innovation Labs introduced Holoroom Test Drive, a virtual reality tool that lets users test out various products and techniques before buying them.

Conversational Marketing

The digital marketing market is expected to reach a total of $120 billion by 2021. There are various seismic shifts happening in the industry, such as the shift toward digital experiences and the use of AI to improve consumer insights.

One of the most important factors that you need to consider when it comes to developing effective marketing strategies is the ability to use artificial intelligence (AI) to create one-on-one interactions with your customers. This is done through the use of platforms such as Facebook Messenger.

For the first time, brands are now able to have a voice in the mobile messaging space due to the emergence of AI and the increasing popularity of messaging.

According to Tim O’Reilly, it’s lazy for people to think that AI only comes with automation. In reality, it’s not about taking away the need for buttons on our smartphones. Instead, it’s about creating new jobs and improving existing industries. I believe that conversational marketing can help solve these problems.

Conclusion

The rapid emergence and evolution of digital marketing have revealed the industry's next big thing. Artificial intelligence (AI) is expected to have a significant impact on the way digital marketing is done. Aside from being able to improve the efficiency of digital marketing, it can also help improve the effectiveness of other strategies.

Are you up-to-date with the latest trends in digital marketing? We recommend that you start by looking at the advantages of automation and AI for your paid media campaigns.