What is SEO and why it is so popular in Local businesses?

SEO (Search Engine Optimisation) is meant to improve a website’s overall search-ability and visibility. Every business needs SEO, but why is SEO so important in local businesses?

When it comes to digital marketing, local businesses SEO is the extremely important facet of internet marketing. Here is why ...

Local SEO promotes your business's visibility when there are searches based on locations. Your business should get found when people are searching for the product's availability in that locality. These results include searches with certain Geo qualifiers like city, state, pin code, etc., and ‘near me’ searches. Based on your website's SEO, Google picks up the Geo-location of the person and provides search results from that area especially when a search is made using a smartphone. It is also found in a recent study that people who perform a local search click on the first-page listing and very few opt for "load more results".

Getting your business in the first page of Google SERPs will undoubtedly increase your credibility and revenues.